Amazon · 1 day ago
Sr. Brand Marketing Manager, Integrated Marketing, eero
Amazon is seeking a Senior Brand Marketing Manager for its eero Marketing team. The role involves shaping the eero brand's long-term direction through integrated campaigns and storytelling, while collaborating with cross-functional teams to drive customer perception and behavior.
Artificial Intelligence (AI)DeliveryE-CommerceRetail
Responsibilities
Analyze and synthesize customer, category, competitive and cultural data into actionable insight; present findings in compelling ways across organizational levels and functions
Partner with Measurement & Insights teams to manage research learning agendas, brand health and campaign measurement frameworks
Lead, evolve and evangelize eero’s brand toolkit including brand strategy, architecture, messaging playbook and visual/verbal identity in partnership with eero’s Brand Studio team. Leverage toolkit to support marketing, sales and partner support teams
Support annual and quarterly marketing planning. Translate operating plans and product marketing strategy into customer-obsessed, actionable marketing roadmaps that guide in-market activation with priority audiences
Develop insight-led campaign strategies that inspire creativity, galvanize internal teams and drive customer perception and behavior change
Partner with internal teams and agencies throughout campaign development and execution to guide cross-channel storytelling
Author marketing strategy briefs and frameworks, ranging from high-level brand direction to specific campaign tactics
Partner with channel and creative teams to plan and execute customer-obsessed content and experiences in owned surfaces and retail environments
Collaborate with peers in Amazon’s Devices & Services organization to shape broader cross-device narratives. Influence the role eero plays within it
Lead collaborative workshops with cross-functional partners to integrate business objectives, customer insights and cultural trends
Qualification
Required
8+ years of professional non-internship marketing experience
Experience with customer segmentation, profiling, and targeting
Experience using data and metrics to measure impact and determine improvements
Experience in driving compelling creative strategy and execution at an agency or in-house creative team
Experience communicating clearly and concisely with leadership, stakeholders, and cross-functional teams
Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion
Experience building, executing and scaling cross-functional marketing plans and programs across marketing disciplines including creative, paid/earned/owned channels, partnerships and measurement
Strong marketing insights skills including experience analyzing and synthesizing first- and third-party data to deeply understand customers, drive marketing decisions and track results
Preferred
Master's degree in marketing, communications, business, or equivalent
Experience leading cross-functional teams to drive marketing initiatives world-wide
Experience in consumer electronics, smart home or networking categories
Benefits
Equity
Sign-on payments
Medical
Financial
Other forms of compensation
Company
Amazon
Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence.
H1B Sponsorship
Amazon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Public CompanyTotal Funding
$8.11BKey Investors
Kleiner Perkins
2023-01-03Post Ipo Debt· $8B
2001-07-24Post Ipo Equity· $100M
1997-05-15IPO
Recent News
2026-01-06
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2026-01-06
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