Lifecycle Marketing Manager jobs in United States
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Goettl Air Conditioning & Plumbing · 3 days ago

Lifecycle Marketing Manager

Goettl Air Conditioning & Plumbing is seeking a Lifecycle Marketing Manager responsible for end-to-end lifecycle marketing. The role involves managing campaigns across direct mail, email, and SMS, while partnering with various teams to support acquisition, revenue, and retention goals.

Heating Ventilation and Air Conditioning (HVAC)Home Improvement

Responsibilities

Plan, execute, and optimize lifecycle campaigns across direct mail, email, and SMS
Own audience segmentation, messaging, scheduling, and deployment
Manage campaign calendars and ensure accurate, on-time execution
Track and report on performance, using data to drive continuous improvement
Lead A/B testing of creative, offers, and messaging
Partner cross-functionally to align lifecycle initiatives with business goals
Ensure compliance with CAN-SPAM, TCPA, and related regulations

Qualification

Lifecycle marketingCRM experienceMarketing automationAnalytical skillsProject managementEmail marketingSMS marketingDirect mail programsCommunication skills

Required

Bachelor's degree in marketing, communications, or related field
5–7 years of experience in lifecycle, CRM, or campaign marketing
Hands-on experience with email, SMS, and direct mail programs
Proficiency with CRM and marketing automation platforms (HubSpot and/or ServiceTitan preferred)
Strong project management, analytical, and communication skills
Committed and progressive work history
Ability to pass a background and drug screen upon offer

Preferred

Proficiency with CRM and marketing automation platforms (HubSpot and/or ServiceTitan preferred)

Benefits

Comprehensive benefits (medical, dental, vision, life insurance)
401(k) with company match
Paid time off
Career development and advancement opportunities
Remote work environment

Company

Goettl Air Conditioning & Plumbing

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At Goettl, our mission is to "Goettlize the Nation" by setting the industry standard in HVAC and plumbing services.

Funding

Current Stage
Late Stage
Total Funding
unknown
Key Investors
The Cortec Group
2021-12-10Private Equity

Leadership Team

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Jake Gress
Chief Executive Officer
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John Landefeld
Chief Financial Officer
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Company data provided by crunchbase