HireNow Staffing, Inc. Direct Placement Online Services · 3 days ago
Growth Marketing Manager, Retention & Lifecycle
San Francisco, California, United States
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $150K/yr
3+ years expHireNow Staffing is partnering with a healthcare startup to recruit a seasoned and skilled Growth Marketing Manager, Retention & Lifecycle to take ownership of customer engagement, retention, and lifecycle strategy. This role is designed for a strategic, analytical, and deeply customer-centric marketer who will architect lifecycle programs and drive activation, engagement, and long-term value.
Staffing & Recruiting
No H1B
Responsibilities
Own end-to-end lifecycle strategy, designing, launching, and optimizing programs across email, SMS, push, and in-app channels
Map high-impact customer touchpoints that educate, reassure, and convert users throughout their product and care journey
Build and scale lifecycle flows including onboarding, nurture, education, personalization, retention, upsell, and winback
Continuously optimize performance through segmentation strategies, content experiments, and A/B testing
Lead structured experimentation programs across messaging, timing, creative, and channel mix
Use cohort, funnel, and LTV analysis to measure impact and prioritize lifecycle improvements
Establish and maintain strong CRM foundations, including clean data flows, accurate triggers, and reliable event tracking
Ensure deliverability, QA, privacy, and HIPAA-aligned communications
Collaborate cross-functionally with product, clinical, and marketing teams to ensure messaging accuracy and empathy
Translate lifecycle insights into actionable recommendations that influence product and growth strategy
Write clear, supportive, high-performing lifecycle copy across all customer touchpoints
Simplify clinical or technical information into accessible, customer-friendly communication
Build dashboards and report regularly on performance, insights, and opportunities
Own and improve core lifecycle metrics including activation, retention, conversion, repeat usage, and lifetime value
Qualification
Required
3–6 years of experience in a highly analytical lifecycle, retention, or growth marketing role
Proven experience driving engagement and retention through email, SMS, and in-app channels
Strong analytical mindset with hands-on experience in experimentation, optimization, and A/B testing
Technical aptitude with CRM and lifecycle tools (e.g., Iterable, OneSignal, or similar platforms)
Ability to work cross-functionally and translate data into actionable insights
Preferred
Experience running lifecycle marketing at a design-centric company
Background in B2C tech, digital health, fintech, e-commerce, marketplaces, or beauty
Startup experience with clear, measurable impact on retention or LTV
Comfort operating in regulated environments with high standards for accuracy and compliance
Strong copywriting skills with a customer-first, empathetic voice
Ability to clearly communicate complex concepts to non-marketers and stakeholders
Benefits
UnitedHealthcare medical coverage (3 plans, including one fully covered for employees and 50% coverage for dependents)
401(k) retirement plan
Unlimited / flexible vacation policy
Company
HireNow Staffing, Inc. Direct Placement Online Services
HireNow Staffing emerged from recognizing a gap in the job market, where a more efficient and specialized staffing approach was needed.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase