Apply on Employer Site

Checkmate · 1 day ago

Head of Marketing

United States

Full-time

Remote

Director/Executive

Checkmate is an AI marketing platform that helps DTC brands capture anonymous shoppers, launch targeted campaigns, and drive measurable revenue. The Head of Marketing will lead the development of a unified marketing strategy across B2C and B2B channels, focusing on brand perception and sales growth.

E-CommerceRetail TechnologyShopping

Growth Opportunities

Responsibilities

Develop unified marketing strategy across B2C and B2B channels

Create clear, simple product marketing that makes complex offerings digestible

Stay on the pulse of cultural trends to position Checkmate as the "cool" choice in savings and marketing tech

Generate cold leads beyond our current agency-dependent sourcing. North star is diversifying our sales funnel and bolstering direct sales vs. referrals at a low CAC

Create viral-worthy content from conferences, partnerships, and B2B events (LinkedIn, podcasts, etc.)

Build B2B community through experiences, dinners, and thought leadership

Develop product marketing materials (decks, videos, guides) that clearly communicate value

Help with the overhaul of our website to better align with the B2B/B2C strategy you set

Support sales, partnerships, and customer success with quality lead gen

Execute social media strategy focused on amplifiable moments - own the conversation. North star is growing MAU MoM

Develop TikTok strategy around savings hacks and relatable content

Turn UGC, influencer partnerships, and power users into compelling ads and organic reach

Design community moments (events, giveaways, surprise and delight) that create content opportunities

Build relationships with trending brands and influencers

Simplify and unify how we explain our products - make complex offerings clear and accessible

Bridge the gap between our consumer savings narrative and B2B marketing platform positioning

Develop product marketing materials (decks, videos, guides, website content) that clearly communicate value across all customer segments and are consistent across all touchpoints

Own the product narrative so brands and consumers quickly understand what Checkmate does and why it matters

Cold lead gen events with influencers that draw brands into our ecosystem

Curated experiences and dinners to close warm leads and upsell customers

Turn in-person moments into viral online engagement

Scale from individual activations to a must-attend community ecosystem

KPIs: deals sourced, deals closed, upsells, social engagement

Qualification

B2B marketingB2C marketingLead generationProduct marketingCommunity buildingSocial media strategyContent creationStrategic thinkingRelationship building