Club Car Wash · 2 weeks ago
Senior Digital Marketing Manager
Columbia, MO
Full-time
Onsite
Senior Level
$115K/yr - $115K/yr
5+ years expClub Car Wash is one of the fastest growing tunnel car wash companies in the United States, currently operating over 200 stores across multiple states. They are seeking a Senior Digital Marketing Manager to execute and optimize digital marketing campaigns, manage agency partners, and ensure alignment with business goals.
AutomotiveConsultingIndustrial AutomationManufacturing
Responsibilities
Execute and optimize digital marketing campaigns across paid and owned channels in support of company growth objectives
Own the day-to-day management and performance oversight of digital agency partners, including budget pacing, execution quality, and optimization recommendations
Provide budget oversight for digital agency spend, ensuring investments align with priorities, timelines, and performance expectations
Develop and maintain a digital marketing roadmap with quarterly and annual planning aligned to broader marketing and business goals
Manage and develop the Digital Marketing Coordinator, setting priorities, reviewing work, and supporting professional growth
Collaborate cross-functionally with Creative, IT, Operations, and external partners to ensure campaigns are launched accurately and on schedule
Monitor performance using tools such as GA4, CRM platforms, and internal dashboards; translate insights into actionable optimizations
Lead ongoing testing initiatives across creative, messaging, audiences, and funnel touchpoints to improve efficiency and results
Support planning, execution, and reporting of Email and SMS campaigns tied to acquisition and lifecycle marketing
Stay current on platform updates, industry trends, and competitive activity to inform recommendations and improvements
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
5+ years of progressive digital marketing experience
Hands-on experience with CRM and marketing automation platforms
Strong understanding of A/B testing, conversion rate optimization, and funnel performance measurement
Proficiency across paid search, paid social, email, SMS, and digital reporting
Google Ads, Meta, or HubSpot certifications
Preferred
Experience managing or mentoring junior team members
Benefits
Paid Time Off beginning from the day you start
Comprehensive benefits package including medical, dental and vision, and pet insurance
Plan for your future with 401K contribution options
Newly renovated gym and locker rooms
Company
Club Car Wash
Club Car Wash is a motor vehicle manufacturing firm that focuses on car washing, account management, and car services.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2023-10-16Acquired
Leadership Team
Collin Bartels
Chief Operating Officer
Recent News
Company data provided by crunchbase