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dentsu · 2 months ago

Senior Manager, Digital and Programmatic

Los Angeles

Full-time

Hybrid

Mid, Senior Level

$68K/yr - $110K/yr

4+ years exp

Dentsu International Americas is seeking a Senior Manager for Digital and Programmatic campaigns. This role involves managing digital campaigns, ensuring performance optimization, and leading a team of experts while serving as the main point of contact for client operations.

AdvertisingInformation ServicesMarketing

Responsibilities

Accountable for the execution, management, and optimization of all digital and programmatic media campaigns including in-platform programs. Ensure all campaigns meet and exceed benchmarks

Main point of contact for daily client operations

Lead team of digital and programmatic experts, supporting team with hands-on help when needed

Responsible for communication of campaign performance including the ability to provide insightful feedback on questions related to technology, data, optimization & in-platform quality assurance

Optimize at an advanced level, including advising on optimizations across tech partners, and train new team members on optimization techniques within platforms

Quality-assures all campaigns, reporting, and billing to produce client-ready materials

Understand and communicate the dentsu value proposition, technology, and processes as related to the growth of current and prospective agency accounts

Lead negotiation process with partners, based on individual brand needs

Assist leadership with needs for new business pitches

Frequent thought leadership and strategic contributor

Recommend innovative tactics to improve account and foster growth

Own new client onboarding as needed

Qualification

Programmatic technology expertiseDigital campaign managementTeam leadershipProject managementMS Office SuiteCollaboration mindsetDetail-oriented

Required

Bachelor's degree or 4+ years' experience within the programmatic & digital industry

Experience leading a team is required

Expert in programmatic technology, platform, and partner solutions, including DSPs, ad servers, ad verification platforms, planning/financial platforms, DMPs, analytics & reporting dashboards

Experience with troubleshooting/auditing PMP/PG deals

Collaboration mindset/team player

Detail-oriented with strong attention to project management and follow-through

Strong experience working with business applications; MS Office Suite required