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Comoto Family of Brands · 2 days ago

Search Engine Marketing (SEM) Coordinator

4020 S 26th St, Philadelphia, PA 19112, USA

Full-time

Hybrid

Entry Level

1+ years exp

Comoto is America’s largest and fastest-growing omnichannel platform in the powersports aftermarket-products industry, and they are seeking a SEM Coordinator. This role is primarily responsible for executing Paid Search/Shopping channels and supporting Comoto’s larger media mix, working closely with various teams to drive growth and optimize marketing strategies.

Retail

Responsibilities

Build and maintain a large Paid Search keyword & Shopping product group portfolio to support Comoto’s ever-expanding catalog of premium gear and parts

Execute ad/copywriting testing in order to find the perfect message that calls to every moto enthusiast’s heart

Learn complex Paid Search & Shopping bid management strategies to take results to the next level

Optimize the Paid Search/Shopping portfolio daily to boost star performers and cut the underachievers

QA of own workflow--ad copy, campaign builds, etc--as well as review of teammates’ work to ensure the positive customer-facing experience

Ultimately, master Paid Search and Shopping management

Help execute our Display, YouTube, and OTT marketing campaigns

Staying on the leading edge of Digital Marketing to keep Comoto at the forefront of the powersports industry

Qualification

Search Engine MarketingGoogle AdWordsGoogle AnalyticsExcelDigital Marketing ChannelsAnalytical SkillsECommerce ExperienceDatabase KnowledgeProblem-Solving SkillsCommunication SkillsSelf-StarterTeam-OrientedDetail-Oriented

Required

Minimum of one full-time year working in Search Engine Marketing

Proficiency with Marketing tools like Excel and Google AdWords

Working knowledge of web analytics (eg. Google Analytics)

Highly detail-oriented individual who can manage multiple projects

Strong analytical and problem-solving skills

Ability to articulate clearly and effectively

Self-starter, able to learn new processes, programs, and tools quickly to put into immediate practice

Thrive in a high-energy, collaborative, team-oriented environment

Preferred

Advanced Excel skills

Experience in multiple digital marketing channels (eg. SEO, Email, Social, Display/Media)

Business experience in eCommerce

Database (eg. Access) working knowledge

Motorcycle, ATV, and/or UTV enthusiast (not a requirement!)

Company

Comoto Family of Brands

Comoto Holdings is America’s largest and fastest growing omni-channel platform in the powersports aftermarket-products industry; dedicated to advancing the experience of moto enthusiasts across the globe.

Founded in 2016

Philadelphia, PA, US

1001-5000 employees