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Leaf Home · 1 day ago

Assistant Event Marketing Manager-Trade Show (Weekends)

Cleveland, OH

Full-time

Onsite

Mid Level

Leaf Home is a leading provider of home improvement services and products, recognized for its innovative solutions and commitment to quality. The Assistant Event Marketing Manager will oversee a team of event marketers to enhance brand visibility and generate sales leads through strategic event planning and execution.

Consumer Goods

No H1B

Responsibilities

Develop and drive event-based marketing initiatives to generate sales leads for sales representative follow-up

Identify, schedule, and plan event calendar for a team of event marketers in assigned territory

Responsible for budgeting and staffing for identified local events

Attend trade shows, home shows, fairs, festivals, and community events, and manage event marketing team in generating new sales leads

Assist in distributing event marketing material and equipment set up and tear down

Collaborate with the local Sales Operations and Installation Managers to grow brand presence within the local market

Recruit, hire, train, and develop Event Marketers and create accountability through established goals and KPIs

Assist in the development of timelines, organizational plans, and internal communications for cohesiveness and transparency in local market

Track and report event metrics to evaluate performance and ROI of events

Responsible for exceeding sales lead quotas based on established KPIs

Travel within the assigned territory as needed

Performs other duties as assigned by supervisor

Qualification

Event marketing experienceLead generationBudget managementMicrosoft Office SuiteTeam managementCommunicationDetail-orientedProblem-solvingSelf-driven

Required

Bachelor's degree preferred, or equivalent combination of education, training, and experience

Experience within event marketing or a related field

Experience in lead generation and/or experiential marketing

Experience with limited/single market budgeting and planning in multiple markets

Knowledge of current best practices and new strategies for event marketing

Ability to work evenings and/or weekends and pre-scheduled events

Experience recruiting, onboarding, and training marketing and show staff

Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without 'dropping the ball.'

Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a 'roll up your sleeves' and 'win every day' mentality

Hold oneself accountable and responsible while being self-driven in accomplishing goals

Detail-oriented and can focus on the task at hand by finding the most efficient and effective pathway to completion

Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately

Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection

Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first

Must hold a valid driver's license

Must have reliable transportation to/from job site to perform job duties

Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access)

Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status)