Ellis Park Racing & Gaming · 6 hours ago
Senior Director, Marketing
Owensboro, KY
Full-time
Onsite
Director/Executive
7+ years expEllis Park Racing & Gaming is part of Churchill Downs Incorporated, which has a rich history in entertainment and gaming. The Senior Director of Marketing is responsible for leading all marketing functions to drive revenue growth and enhance the guest experience across Owensboro Racing & Gaming and Ellis Park Racing & Gaming.
Media and Entertainment
Responsibilities
Develop and implement the annual overall marketing plan, budgets, goals, and strategies that are in line with the overall business goals as determined by the Vice President and General Manager and Corporate Marketing. The annual business plans for Marketing will identify revenue potential and describe the programs and services that will achieve the planned revenue levels
Build and implement the property's Branding, Advertising, Promotional, Players Club, Player Development, Entertainment, Sales, and Public Relations strategies that effectively meet the property’s operational needs
Manage Marketing guest service initiatives of Player Development, Players Club, Promotions, and Special Events team members
Implement, maintain, and measure Hosts’ guest development, retention, and reactivation efforts
Oversee the development and implementation of all promotions and events, including drawings, giveaways, special events, and more
Oversee the coordination and booking of any property entertainment
Analyze pro- and post-forma financial results of marketing programs and effectively manage marketing expenses to budget. Examine expense and revenue reports for areas of responsibility and recommend actions
Work directly with Corporate Marketing to review broad scope strategies and performance levels
Work with corporate marketing and the external agency to plan and execute all direct mail programs, including the analysis of such programs
Work with corporate marketing and the external agency to plan the strategy for and execute all social media platforms
Identify, secure, and grow corporate sponsorships and strategic partnerships that support racing, gaming, entertainment, and community initiatives
Build strong relationships with local businesses, tourism agencies, chambers of commerce, civic organizations, and regional partners
Position Owensboro Racing & Gaming and Ellis Park as active community partners through events, sponsorships, and outreach initiatives
Support sponsorship fulfillment, brand activations, and ROI measurement
Lead marketing strategy and execution for live Thoroughbred race meets at Ellis Park, including seasonal race meet branding and advertising, attendance growth initiatives, racing promotions, special events, and sponsorship activations
Collaborate with Racing Operations to align marketing efforts with race calendars, special stakes days, and other racing related events
Develop and execute marketing strategies to promote event space rental for private events
Develop good working relationships with all property leaders as well as marketing leaders at other Churchill Downs Incorporated properties and Corporate Marketing
Maintain a strong service culture with high team member and guest satisfaction levels. Allocate resources to areas that create value for our guests and for the company
Serve as a leader for team members while fostering teamwork, positive morale, motivation, and open communication
Motivate and develop team members through mentoring, coaching, and providing performance feedback
Adhere to regulatory, departmental, and company policies in an ethical manner and endorse business objectives, ethics, and values of the company and property
Other duties as assigned
Qualification
Required
Build and maintain effective working relationships with internal and external stakeholders
Demonstrate strong leadership and decision-making abilities
Excellent interpersonal, oral, and written communication skills with the ability to communicate to all levels across the organization
Ability to manage multiple tasks concurrently in a changing environment
Must possess highly developed analytical skills and the ability to think creatively about ways to analyze operations
Assume full accountability for marketing performance, outcomes, and team effectiveness
Available to work when needed, including weekends, holidays, and nights
Bachelor's degree in Marketing or a similar discipline
Must be able to obtain and maintain a valid gaming license as required by the Kentucky Horse Racing & Gaming Commission
Preferred
7+ years of progressive experience in the casino/gaming industry, including 3+ years leading teams in Marketing or Player Development
Experience managing multiple business units or locations in a shared services environment is a plus
Company
Ellis Park Racing & Gaming
Here in Henderson, Kentucky, Ellis Park Racing & Gaming has a reputation for offering our guests a much-needed oasis from the ordinary, a gateway into the world of American horse racing and a gaming floor with 300 incredible Historical Horse Racing (HHR) machines.
201-500 employees
Funding
Current Stage
Growth StageRecent News
The Business Journal
2025-06-21
Company data provided by crunchbase