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Anheuser-Busch · 3 days ago

Manager, Trade Marketing

Utah, United States

Full-time

Onsite

Mid, Senior Level

$105K/yr - $124K/yr

5+ years exp

Anheuser-Busch is a leading American manufacturer known for its extensive portfolio of beloved beer brands. The Trade Marketing Manager will develop and execute tailored marketing plans across various channels, manage local event sponsorships, and support brand activations to drive volume and share growth.

Craft BeerFood and BeverageWine And Spirits

H1B Sponsor Likely

Responsibilities

Developing plans and tailored playbooks for all channels against their local properties and events

Mobilizing brand planning

Sampling execution

Event and venue activations across territory

Ticket management

Resort / Destination planning and execution (where applicable)

Works with Experiential Team to inform professional or Tier 1 sponsorships

Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds

Ensures mobile asset requests are complete and aligned with brands / events

Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team

Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of execution against their plans

Supports the execution of On-Premise plans

BET Team Captain (where applicable)

Manage the implementation of brand programming within the off-premise channel to deliver volume and share growth

Manage the ROI for channel programs

Communicate results and priorities weekly/monthly

Coach and mentor Trade Activation Managers and wholesaler sales teams

Direct channel specific pilots; manage optimization of each channel's key levers

Cascade annual/trimester channel blueprint (Initiatives and Programs)

KPI's - Channel volume, share, program execution, distribution

Qualification

Sales experienceMarketing experienceOn-Premise Channel knowledgePowerPoint proficiencyExcel proficiencyRegional marketing knowledgeMBA/Advanced DegreeBeer/alcohol industry knowledgeCommunication skills

Required

Bachelor's Degree – highly preferred

5-7 years sales and/or marketing experience

In-depth knowledge of regional marketing and sales organization

Strong communication skills, both internal and external

Proficiency in PowerPoint, Excel and internal system tools

Must possess an in-depth knowledge of the On-Premise Channel

Preferred

MBA/Advanced Degree

Willingness to relocate for future opportunities

Beer/alcohol industry knowledge

Benefits

Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

Life Insurance and Disability Income Protection

Generous Parental Leave and FMLA policies

401(k) Retirement Savings options with a company matching contribution

Chance to work in a fast-paced environment among a company of owners

Free Beer!

Company

Anheuser-Busch

Glassdoor3.6

Anheuser-Busch is a brewery business that specializes in beer production and offers beer catering for parties and party planning facilities.

Founded in 1865

Milan, Illinois, USA

10001+ employees

https://sternbeverage.com

H1B Sponsorship

Anheuser-Busch has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (8)

2023 (10)

2022 (7)

2021 (19)

2020 (3)