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Pressed Juicery · 1 day ago

Vice President, Marketing

Culver City, CA

Full-time

Hybrid

Director/Executive

$235K/yr - $275K/yr

12+ years exp

Pressed Juicery is a modern wellness brand committed to empowering wellness journeys. The Vice President of Marketing will lead the marketing team, translating strategy into execution while overseeing budgeting, performance, and cross-functional partnerships.

DeliveryFood and BeverageLocal

No H1B

Responsibilities

Serve as the primary execution partner to the CMO, ensuring strategic priorities are translated into actionable plans and delivered with excellence

Lead and integrate all marketing functions into a cohesive, high-performing organization with shared goals, priorities, and timelines

Establish clear roles, responsibilities, and decision rights across teams to reduce friction and increase accountability

Own the end-to-end execution of marketing initiatives, from planning and briefing through launch, optimization, and post-campaign analysis

Build and maintain marketing operating rhythms, including annual planning, quarterly prioritization, campaign calendars, launch readiness, and retrospectives

Implement scalable processes that improve speed, quality, and consistency without over-bureaucratizing the organization

Ensure brand standards, messaging consistency, and creative quality are upheld across all channels and touchpoints

Own the marketing budget, including planning, allocation, and spend management

Partner closely with Finance to ensure budget discipline, transparency, and ROI-driven decision-making

Evaluate investments across channels, agencies, and initiatives to ensure alignment with business objectives and performance expectations

Oversee agency and vendor relationships, including scope, performance, and cost management

Establish and monitor KPIs across all marketing functions, including performance marketing, retention, engagement, and brand impact

Ensure data and insights inform decision-making, prioritization, and optimization

Drive a culture of continuous improvement through testing, learning, and clear performance accountability

Provide regular performance updates and insights to the CMO and executive leadership

Partner closely with Sales, Retail Operations, Commercialization & Innovation teams to ensure marketing efforts are integrated with business execution

Align marketing plans with company-wide initiatives, product launches, promotions, and growth priorities

Serve as a connective leader who removes barriers, resolves trade-offs, and keeps teams moving forward together

Act as a coach and multiplier for senior marketing leaders, setting expectations, developing talent, and elevating performance standards

Lead, develop, and retain high-performing marketing talent across multiple disciplines

Set clear goals, provide regular feedback, and support professional growth and succession planning

Qualification

Marketing leadershipBudget managementDigital marketingPerformance marketingCreative marketingCRM managementStakeholder managementOperational leadershipHigh financial acumenTeam leadershipCommunication skillsOrganizational skills

Required

12+ years of progressive marketing leadership experience, including senior leadership roles overseeing multiple marketing disciplines in omnichannel DTC brands, retail, or CPG environments

Proven experience leading and integrating creative, digital, performance marketing, lifecycle/CRM, and field marketing teams

Experience partnering closely with executive leadership and serving as a second-in-command to a CMO or equivalent role

Demonstrated success owning and managing large, complex marketing budgets

Strong operational and organizational leadership skills with a track record of building scalable processes

High financial acumen with the ability to connect marketing investment to business outcomes

Exceptional communication, influence, and stakeholder management skills

Experience scaling teams and marketing operations in a high-growth environment

Must be able to work a hybrid schedule (4 days/week) in Culver City, CA

Must be legally authorized to work in the United States without restriction