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Sunward · 1 week ago

Manager, Marketing Operations

Albuquerque, NM

Full-time

Onsite

Mid, Senior Level

$93K/yr - $116K/yr

6+ years exp

Sunward is seeking a Manager, Marketing Operations to lead the operational core of their marketing department. This role involves managing a team and overseeing marketing workflows and systems to ensure effective campaign execution and measurable business outcomes.

BankingFinancial ServicesNon Profit

Comp. & Benefits

Responsibilities

Lead, coach, and develop a small, high-performing team across project management, copywriting, design, and campaign coordination

Manage the day-to-day operations of marketing workflows, ensuring projects move efficiently from intake through delivery and post-campaign evaluation

Support and manage marketing systems and dashboards, including Asana, CRM tools, email marketing platforms, and performance reporting, ensuring effective adoption and workflow efficiency

Assist the Sr. Director of Marketing in translating strategic priorities into actionable campaigns and deliverables for the team

Serve as an operational liaison between Marketing, Product, Member Experience, IT, and Compliance to ensure campaigns are executed according to business goals and regulatory requirements

Oversee team-level execution of integrated campaigns across digital, email, in-branch, paid social, and event channels

Support operational aspects of go-to-market plans for products, offers, and member communications in alignment with business growth objectives

Manage timelines, creative workflow, approvals, and deliverables for internal and external marketing efforts

Collaborate with agencies, vendors, and media partners to deliver high-quality creative and support campaign execution

Build and maintain dashboards that track campaign results, engagement, and conversion metrics for team-level reporting

Analyze campaign data to identify optimization opportunities and provide insights that demonstrate impact on KPIs, such as new memberships, product uptake, and deposit growth

Provide operational reporting and insights to Finance and senior leadership to support overall organizational objectives

Manage team-level marketing expenses, including small operational purchases, and partner with accounting to process and track billing within assigned budget limits

Identify and implement process enhancements that improve team efficiency, quality, and collaboration

Develop standard operating procedures for campaign planning, creative production, and reporting at the team level

Recommend new technologies and automation tools to streamline operations and enhance campaign performance, supporting evaluation and adoption decisions

Qualification

Marketing operationsCRM toolsEmail marketing platformsProject managementAnalytics toolsVendor managementProcess designCross-functional collaborationLeadershipCommunication skillsProblem-solving skillsOrganizational skills

Required

6+ years of progressive experience in marketing operations, project management, or campaign management roles

2+ years of people leadership experience with direct reports

Experience managing marketing systems such as project management (Asana, Workfront), CRM or email marketing platforms (Salesforce, HubSpot, Eloqua), and analytics tools (Google Analytics, Tableau, or similar)

Strong background in cross-functional collaboration, vendor management, and process design

Demonstrated ability to connect marketing outputs to business impact such as acquisition, engagement, or deposit growth

Bachelor's degree in marketing, business administration, communications, or a related field, or direct, equivalent experience in lieu of a degree

Preferred

Financial services or credit union experience preferred

Company

Sunward

Sunward, formerly known as Sandia Laboratory Federal Credit Union (SLFCU), is one of New Mexico’s largest credit unions, serving 170,000+ members and managing more than $4.1 billion in assets.

Founded in 1948

Albuquerque, New Mexico, USA

501-1000 employees