Horizontal Talent ยท 1 week ago
Marketo Platform Architect
Horizontal Talent is seeking a B2B Marketing Automation Platform Architect to lead exciting marketing automation projects and enhance digital customer experiences. The role involves implementing and supporting marketing automation initiatives, collaborating with cross-functional teams, and serving as a Marketo Subject Matter Expert.
Responsibilities
Lead the implementation and support of marketing automation projects, ensuring successful delivery
Collaborate with cross-functional teams, including developers and marketing strategists, to optimize digital experiences
Serve as a Marketo Subject Matter Expert, utilizing extensive knowledge of platform capabilities
Develop and execute B2B marketing campaigns, leveraging CRM and SQL for effective data management
Analyze data to provide insights and recommendations aligned with industry best practices
Qualification
Required
Proven expertise in marketing automation platforms, especially Marketo
Strong experience with CRM systems and data-driven applications
Proficiency in SQL, including multi-table joins and data modeling
Excellent communication skills for engaging with diverse stakeholders
Ability to thrive in a fast-paced environment and adapt to changing priorities
Preferred
Knowledge of additional marketing automation platforms like Pardot, Eloqua, or Salesforce Marketing Cloud
Experience with HTML, CSS, and responsive email coding
Familiarity with agile project management methodologies and agency structures
Marketo and CRM certifications are advantageous