Duquesne University · 1 month ago
Data Analyst/Web Manager – Marketing and Communications
Pittsburgh, PA, US
Full-time
Onsite
Mid, Senior Level
1+ years expDuquesne University is a Catholic institution located in Pittsburgh, PA, seeking a Data Analyst/Web Manager for its Marketing and Communications division. The role involves leading digital analytics collection and reporting, collaborating with web teams, and providing insights to enhance web-based services and user experiences.
EducationHigher EducationUniversities
Responsibilities
Collects, analyzes, interprets and communicates (both written and verbal) website performance data using tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console
Develops and delivers monthly, annual and ad hoc reports with actionable insights to support strategic decision-making
Designs and maintains automated dashboards and visualizations using tools like Power BI
Leads analytics projects from requirements gathering through execution and reporting
Documents project specifications, instructions, and workflows to ensure clarity and consistency across stakeholders
Provide data-driven recommendations to improve user experience, content effectiveness, and digital marketing performance
Conducts keyword and competitor research to support search engine optimization (SEO) and campaign strategy
Collaborates with marketing and communications leadership to align analytics with institutional goals
Assists in the development, enhancement, and maintenance of university websites using content management systems (CMS), including Modern Campus CMS
Ensures data integrity by troubleshooting reporting environments and maintaining reliable data sources
Works closely with web content editors, university departments and external partners to support data needs
Trains marketing and communications (DMC) staff and university web editors on analytics tools and best practices
Stays current with industry trends and explore innovative methods for data collection, analysis, and reporting
Performs additional tasks as requested by the Director of Web Services or other leadership to support departmental and institutional goals
Qualification
Required
Bachelor's degree in a related field from an accredited institution or equivalent experience
Google Analytics Certification
Google Tag Manager Certification
A minimum of 1–5 years of progressive responsibility in digital analytics, reporting and measurement projects is required. Candidates should demonstrate both: an ability to communicate clearly and a proficiency in analyzing data, generating reports and providing actionable insights using tools such as Google Analytics 4 (GA4), Google Tag Manager (GTM), and data visualization platforms
Preferred
Master's degree from an accredited institution
Microsoft Power BI Data Analyst Professional Certificate
1-5 years of experience in digital analytics, reporting or measurement projects required. Should be comfortable with analysis and communication of data, metrics and reporting findings
Strong quantitative analytical, strategic problem-solving and communication (written and verbal) skills, with considerable experience providing insights and performing formal presentations
Exceptional collaboration and communication skills to work effectively with cross-functional teams making authoritative data-driven recommendations
Ability to prioritize and organize effectively to develop a project independently once goals are set, showing judgment and initiative to accomplish job duties
Design automated reports and/or dashboards that allow leaders to track data in real time or on a periodic basis to determine the effectiveness of our content, campaign and initiatives
Take sole responsibility for periodic reporting to leadership, including compiling and analyzing data; generating data visualizations
Familiarity with web technologies and CMS platforms (knowledge of Modern Campus CMS is a plus)
Keyword and competitor research, GA4, GTM and Search Console
Familiarity with Power BI and data visualization tools and best practices is a plus
Versatile understanding of all forms of digital marketing, including Content marketing, email marketing, affiliate marketing, social media marketing, friend referral marketing, conversion optimization, landing page optimization, paid marketing, retargeting, etc
An upbeat, team-oriented attitude with enthusiasm to learn and adapt to a new environment
Ability to establish and maintain effective working relationships with the University Community
Ability and willingness to contribute actively to the mission of the University and to respect the Spiritan Catholic identity of Duquesne University
Benefits
Paid time off including holidays and vacation
Retirement match
Tuition remission for employee and dependents
Company
Duquesne University
Duquesne University provides a vibrant setting for a horizon-expanding education.
1001-5000 employees
H1B Sponsorship
Duquesne University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (6)
2023 (7)
2022 (4)
2021 (2)
2020 (11)
Funding
Current Stage
Late StageTotal Funding
$10.47MKey Investors
CDMRPPeirce Family FoundationEden Hall Foundation
2024-08-13Grant· $1.5M
2022-10-12Grant· $4.47M
2022-04-13Grant· $1.5M
Leadership Team
David Dausey
Executive Vice President
Kenneth Gormley
President
Recent News
2025-11-19
2025-09-27
Company data provided by crunchbase