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Syneos Health Communications · 4 days ago

Digital and Social Media Strategist

United States

Full-time

Remote

Mid Level

$100K/yr - $115K/yr

4+ years exp

Syneos Health Communications is seeking a mid-level Digital and Social Media Strategist for their Digital and Social Strategy team. The role involves managing digital and social strategies for healthcare clients, ensuring alignment with client goals, and delivering data-supported recommendations.

BiotechnologyHealth CareMarketingProfessional Services

Responsibilities

Manage the day-to-day digital and social strategy and tactical execution for several key client accounts, including campaign development support, content creation, channel approach, and performance analysis

Collaborate with cross-functional teams to ensure ongoing alignment and coordination between all activities and client goals

Think creatively and present strategic, data-supported, recommendations and tactical ideas to clients

Flex between 'big picture' strategy and ensuring all tactics are executed flawlessly

Cultivate strong relationships with agency account teams and shared services (e.g., Creative, Digital Analytics, Paid Media) to conceptualize and execute digital and social media programs for several healthcare clients

Proactively research and provide updates to account teams and clients on the latest trends in digital marketing, website strategy, AI, social media, influencer marketing, SEO, and the broader healthcare industry

Generate measurable results that show positive impact tied to key client objectives and business priorities

Participate in team-building and process-improvement initiatives, helping to identify opportunities to enhance collaboration, efficiency, and the overall visibility of the DSS team within the agency

Support the development of digital reports and presentations by compiling analytics data, identifying trends, and assisting in translating insights into actionable recommendations

Contribute to brainstorms and creative ideation sessions, offering innovative digital ideas while learning to connect them back to client strategy and objectives

Qualification

DigitalSocial media strategyHealthcare experienceData analysisMicrosoft PowerPointGoogle AnalyticsCross-functional team managementGenerative AI toolsWritten communicationAttention to detailCreative approaches

Required

4-6 years of experience in digital and social media strategy at an agency or corporate in-house (healthcare experience required)

Proven track record for delivering persuasive, data-based counsel to client communications and marketing teams

Ability to manage multiple workstreams and perform in a fast-paced, dynamic environment

Previous experience managing and leading cross-functional teams and interacting with different people daily

Must have strong written communication skills and attention to detail

Knowledge in industry with a knack for developing creative approaches and recommendations for clients

Experience with Microsoft PowerPoint, Word, Excel, digital/social platforms and tools (e.g., Sprinklr, Sprout, Hootsuite, Facebook Business Manager, LinkedIn analytics, Google Analytics, etc.)

Knowledge of the healthcare regulatory landscape