DreamWorks Animation · 1 week ago
Sr. Analyst, Media Analytics & Attribution
30 Rockefeller Plaza, New York, NEW YORK
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $115K/yr
2+ years expNBCUniversal is one of the world's leading media and entertainment companies. The Sr. Analyst will combine technical data science knowledge with analytical skills to support media attribution methodologies and enhance data accessibility initiatives across the organization.
AnimationFilmMedia and Entertainment
Responsibilities
Manage and maintain critical attribution models that drive key media decisions, including MTA and other proprietary and innovative techniques
Upkeep, maintain, and upgrade existing media attribution tools and datasets
Help lead innovation within the media analytics team with novel ideas, underpinned by mathematical rigor, that improve reporting and optimal decision-making across multiple KPIs (subscriptions, engagement, usage, lifetime value, etc.)
Conduct deep dives and exploratory analyses to identify trends, patterns, and key drivers within data to inform strategic decision-marking for the NBCU/Peacock business
Produce reporting that ties key executive questions back to existing data trends and observations across various KPIs, such as media ROI for conversions and platform engagement
Contribute to cross-technique measurement efforts, triangulating learnings across other key measurement systems, including Marketing Mix Modeling and experiments
Partner with media decision makers to enhance optimization capabilities
Explore connections with broader internal and external teams (including vendors and media platforms) to expand data capabilities, usage, and reporting
Provide support for existing and growing third-party workflows
Qualification
Required
Bachelor's degree in Mathematics, Statistics, or other STEM field with 2+ years of experience in an analytics centered role. Media analytics preferred
Proficient in SQL and at least one OOP language (R or Python preferred)
Strong grasp of Machine Learning concepts and implementations (Regression, Classification/Clustering, Dimensionality Reduction)
Proficient in tools like Tableau or other data visualization software
Effective communicator and collaborator with strong project management and problem-solving skills
Ability to work independently. manage multiple projects simultaneously, and meet deadlines
Preferred
Experience, either in business or academic studies, building and maintaining models using big data
Familiarity with, or interest in, multi-touch attribution (MTA), media mix modeling (MMM), customer journey analytics
Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment
Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
H1B Sponsorship
DreamWorks Animation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (7)
2023 (5)
2022 (12)
2021 (13)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
Crunchbase News
2025-12-09
2025-11-05
Company data provided by crunchbase