Comcast · 1 week ago
Product Manager – Marketing Technology Platforms
Philadelphia, PA
Full-time
Onsite
Mid, Senior Level
5+ years expComcast is a Fortune 50 leader in media and technology, focused on driving innovation to create exceptional entertainment and online experiences. The Product Manager will lead the OmniChannel Personalization roadmap, collaborating with various teams to enhance customer engagement through personalized messaging across multiple channels.
InternetTelecommunicationsTVVideoWeb Hosting
Responsibilities
Lead the integration of content and decisioning capabilities to support scalable, personalized customer experiences across channels
Drive the activation of centralized campaign assets through platforms such as Adobe Journey Optimizer (AJO) and Adobe Message Center (AMC)
Define and deliver a unified roadmap that aligns marketing strategy, stakeholder needs, and technical architecture
Define Experience and Platform Requirements – Translate business needs into actionable experience and platform requirements to support Minimum Lovable Products (MLPs). Identify user stories, acceptance criteria, and evaluation processes for new functionality to enhance core platforms. Facilitate build-versus-buy decisions to align with overall experience and platform strategy. Ensure all requirements reflect commitments to privacy, security, inclusivity, accessibility, sustainability, reliability, and ethical design
Collaborate with marketing, engineering, analytics, and operations teams to implement governance, targeting logic, and orchestration frameworks
Ensure all communications are compliant, consistent, and optimized for performance
Support iterative roadmap planning, prioritization, and execution of key initiatives
Facilitate change management and training for end users to maximize adoption and impact
Partner with privacy, security, and compliance teams to proactively manage risk and ensure responsible data use
Evangelize best practices in personalization, content strategy, and marketing technology across the organization
Drive cross-functional collaboration and maintain strong stakeholder management to ensure alignment and successful delivery of initiatives
Consistent exercise of independent judgment and discretion in matters of significance
Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary
Other duties and responsibilities as assigned
Qualification
Required
5+ years of experience in marketing technology, product management, or related roles within a large B2C organization, with a strong understanding of operations and platform capabilities
Proven experience managing the full product lifecycle, from ideation to launch and optimization while driving stakeholder alignment across marketing, technology, and business teams
3+ years in an Agile product management role (SAFe experience is a plus)
Strong understanding of marketing platforms and personalization tools, including Content Supply Chain, Adobe Campaign, Adobe Journey Optimizer, and Adobe Message Center (or equivalent platforms like Salesforce)
Familiarity with databases, data flows, and SQL
Experience translating consumer marketing strategies into product and technology solutions
Ability to clearly communicate vision, concepts, and ideas across technical and non-technical audiences
Strong analytical skills to drive prioritization and decision-making using data
Proven track record of managing complex systems and delivering projects on time
Excellent cross-functional collaboration, stakeholder management, and roadmap planning skills
Strong focus on customer experience and ability to design solutions that enhance engagement and satisfaction
Attention to detail and ability to manage multiple priorities independently
Bachelor's Degree or equivalent
Benefits
Best-in-class Benefits
Company
Comcast
Comcast is a media and technology company that provides broadband internet, mobile services, and entertainment platforms. It is a sub-organization of SkyShowtime.
10001+ employees
H1B Sponsorship
Comcast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (705)
2024 (561)
2023 (624)
2022 (750)
2021 (588)
2020 (583)
Funding
Current Stage
Public CompanyTotal Funding
$4.92BKey Investors
California Public Utilities CommissionMassachussetts Broadband InstituteMaine Connectivity Authority
2025-11-13Grant· $3.2M
2024-07-02Grant· $2.69M
2023-04-24Grant· $0.28M
Leadership Team
Neil Smit
President and Chief Executive Officer
Candy Lawson
SVP, Chief Compliance Officer and Senior Deputy General Counsel
Recent News
Fierce Network
2026-01-11
2026-01-07
2026-01-07
Company data provided by crunchbase