Liebherr USA · 6 days ago
Digital Marketing Team Lead
Newport News, VA
Full-time
Onsite
Mid, Senior Level
2+ years expLiebherr USA is a successful international company that specializes in various products and technologies. They are seeking a Digital Marketing Team Lead who will optimize the customer journey across their digital ecosystem and support the marketing team in creating targeted campaigns.
Mechanical Or Industrial Engineering
Responsibilities
Responsible for spearheading strategy, defining goals and meeting marketing objectives across digital channels to support digital transformation and business growth for Liebherr USA, Co and each of its product segments
Responsible for the administration, reporting, optimization, and evaluation of websites, online marketing campaigns, social media platforms and display advertising
Responsible for content management, web design, implementation and administration of websites and databases
Responsible for the managing of Liebherr USA Co.’s, SharePoint pages. Designing, developing, and maintaining site content and capabilities of the existing portals in collaboration with the IT department
Work with product specialists and marketing teams to create multi-channel campaigns
Has complete mastery of the liebherr.com structure in the Content Management System (CMS) and provides guidance and support to new employees in the use of the company-wide CMS system
Execute and optimize email marketing campaigns, from managing and segmenting email lists to integrating necessary landing pages
Plans and implements Search Engine Optimization (SEO) measures (content and technical). This includes keyword search, use of analytics data, optimization and effectiveness analysis of existing websites (usability, findability, visibility and testing), and development of on-site and off-site strategies for optimal index ability/crawlability
Track, report, and analyze website analytics and PPC initiatives and campaigns
Lead integration of data between platforms
Serve as super-user for a variety of Liebherr digital tools
Oversee the implementation of new marketing technology rollouts, training, and user adoption
Responsible for department administration and relevant reporting and planning systems
This position will serve as the marketing point of contact for designated product segments under Liebherr USA, Co
Qualification
Required
Relevant Bachelor's Degree in Marketing, Digital Marketing, Computer Science, Web Design, IT or Digital Art with 2 – 4 years relevant experience, and experience on SEO, SEA, display and email marketing or similar or a combination of education and 5 or more years of equivalent experience in this field
Manages at least 1 direct report
Responsible for the overall direction, coordination and evaluation of Digital Marketing team
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws
Responsibilities include interviewing, hiring and training employees; planning, assigning and directing work, appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems
Excellent communication skills, both verbal and written
Ability to communicate with teams inside and outside Liebherr
Demonstrate strong analytical and problem-solving resolution skills
Ability to effectively present information and respond to questions from executives, managers, suppliers, customers, and the general public
Very good analytical knowledge, combined with a good understanding of numbers and their interpretation
Proficiency with database management, intranet and extranet applications
Proficiency with Content Management Systems (First Spirit or similar)
Proficiency with MS Office, Excel, PowerPoint
Proficiency with Microsoft SharePoint content management
Proficiency with web design and administration
Proficiency with Adobe Illustrator, Photoshop, InDesign
Proficiency with Google Analytics, Google Ads, Microsoft Ads, and SEO tools
Solid expertise in HTML, CSS
Knowledge of SharePoint workflows and forms
Travel domestically and internationally up to 20% of the time
Ability to obtain and maintain a valid driver's license and passport
Benefits
Major medical, dental and vision insurance
401K plan with company match
Paid vacation and personal days
Competitive salary
Company
Liebherr USA
Liebherr in the USA was established in 1970 in Newport News, VA.
Founded in 1970Newport News, Virginia, US
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase