Everything Bagel · 2 weeks ago
Email + Retention Strategist
United States
Full-time
Remote
Mid, Senior Level
$3,000/mo - $4,900/mo
4+ years expEverything Bagel Partners is a Growth Partner focused on scaling medium DTC brands across various sectors. The Email + Retention Strategist will design and execute retention strategies to maximize customer lifetime value and enhance engagement through automated email and SMS programs.
Marketing & Advertising
Responsibilities
Collaborate with copywriting, design, and technical teams to implement retention marketing strategies across diverse DTC clients, ensuring seamless execution of email and SMS programs
Plan, manage, and optimize end-to-end email and SMS campaigns and automated flows (welcome series, re-engagement, post-purchase, and win-back programs) within Klaviyo and related tech stack
Develop and maintain client-specific retention calendars, briefs, and performance dashboards. Translate insights into actionable optimization plans to improve engagement, conversion, and long-term loyalty
Coordinate with internal teams to ensure assets, messaging, and segmentation reflect client goals and brand voice. Manage deliverables to meet deadlines and maintain high quality
Monitor campaign performance, run A/B tests, and produce actionable reporting on key metrics (open rates, CTR, conversion, LTV, RPM, ROAS) to refine creative strategies and retention tactics
Maintain strong client communications via video calls and Slack during US Eastern work hours; translate client needs into actionable briefs for the team
Leverage data to inform strategy, including audience segmentation, dynamic content, and lifecycle marketing optimization
Qualification
Required
At least 4 years of hands-on experience building retention programs for DTC brands
Strong background in Klaviyo, Shopify, and performance-driven email/SMS
Proven ability to translate data into actionable strategies and creative execution
Excellent writing and communication skills
Ability to collaborate effectively with cross-functional teams in a fast-paced environment
Comfort managing multiple accounts, prioritizing tasks, and delivering results under tight timelines
Strong working knowledge of Klaviyo (campaign builder, segmentation, dynamic content)
Preferred
Familiarity with Figma, Asana, Google Workspace, and Omnisend or HubSpot
Comfort with AI tools and a data-driven mindset
Experience with Omnisend or HubSpot
Omnichannel marketing beyond email/SMS
Ability to integrate retention tactics with broader growth programs
Strong project management capabilities
Organizational prowess
Proactive communication
Knowledge of Google Docs/Sheets and Asana for workflow management
Benefits
A fully remote and collaborative work environment where creativity thrives.
Opportunities for professional growth within a dynamic and ambitious team.
Competitive salary that reflects the expertise and value you bring.
Company
Everything Bagel
Rapid Marketing Team That Fits With Yours. 🤝 Grow Your Brand’s Revenue by minimum of 25% within the first 2 Months! Everything Bagel is not an agency.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Gabriel Wolff
Managing Partner
Company data provided by crunchbase