Travelers · 1 day ago
Director, Digital Analytics & Strategy
Hartford, CT
Full-time
Onsite
Mid, Senior Level
$133K/yr - $219K/yr
5+ years expTravelers is a leading property casualty insurer with a strong commitment to innovation and collaboration. The Director of Digital Analytics & Strategy will lead the strategic direction of enterprise digital analytics capabilities, ensuring alignment with long-term business goals while driving the adoption of analytics solutions across various business units.
Auto InsuranceInsuranceProperty Insurance
Responsibilities
Accountable for the planning, objectives, and milestones for long-term digital analytics strategy, including dependency mapping across web development, data engineering, and business intelligence teams, business partnerships, and implementation timelines across supported portfolio(s)
Drive adoption of digital analytics solutions among business partners, including Google Analytics 4 implementation, Tealium tag management optimization, audience segmentation through AudienceStream, real-time data streaming via EventStream, and website personalization initiatives
Focus on what digital analytics capabilities need to be delivered to achieve customer experience, conversion optimization, and personalization goals across business lines
Lead the intake of digital analytics business demand and assess value to ensure alignment to long-term digital transformation roadmaps
Work with business partners to design comprehensive digital analytics portfolio that addresses customer journey optimization, attribution modeling, and performance measurement objectives
Partner with leaders across Personal Insurance, Business Insurance, Claims, and other lines of business to assess and adopt new digital analytics and personalization capabilities
Oversee implementation and optimization of technology stack, including OneTrust cookie consent management, and ObservePoint data quality auditing
Work to ensure team structure and skills are sufficient to deliver and maintain digital analytics value over time, including expertise in client-side and server-side tag management, data layer implementation, and cross-platform measurement
Balance dependencies with software engineering teams for website tagging implementation and data engineering teams for digital data ingestion to ensure value delivery plans can be met
Ensure all digital analytics implementations comply with regulatory requirements including CCPA, CPRA, and GDPR, working closely with privacy and legal teams
Provide technical use cases for digital analytics tool assessment and vendor evaluation
Coach and aid in the skill development of the team, including team leaders, in advanced digital analytics methodologies and emerging privacy-first measurement approaches
Align digital analytics solution design to enterprise data management, security, and governance controls while maintaining measurement accuracy and customer privacy
Qualification
Required
Bachelor's degree or five years equivalent experience with business intelligence tools, techniques, manipulation, or related
Strong technical understanding of digital analytics platforms (Google Analytics 4, Adobe Analytics), tag management systems (Tealium iQ, Google Tag Manager), customer data platforms (Tealium AudienceStream), and their integration with enterprise data ecosystems
Deep expertise in privacy-compliant data collection strategies and regulatory frameworks (CCPA, CPRA, GDPR)
Hands-on experience with Google Analytics 4, Tealium iQ, and server-side data collection methodologies
Excellent communication skills with the ability to interact with all levels of management and translate complex digital analytics concepts into business value propositions
Ability to quickly gain an understanding of Travelers' business strategy and plan digital analytics objectives to align with enterprise goals and customer experience initiatives
Experience with website personalization platforms, A/B testing tools, and conversion optimization methodologies (e.g., client-side tags, conversion APIs, etc.)
Proven ability to set digital analytics and customer data strategies that drive measurable business outcomes
Experience managing cross-functional relationships with software engineering, data engineering, and business intelligence teams
Leadership experience in managing technical teams and driving adoption of analytics capabilities across large organizations
Demonstrated experience implementing privacy-compliant digital analytics solutions in regulated industries
Proven track record of leading digital analytics teams and driving enterprise-wide adoption of measurement capabilities
Benefits
Health Insurance: Employees and their eligible family members – including spouses, domestic partners, and children – are eligible for coverage from the first day of employment.
Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
Wellness Program: The Travelers wellness program is comprised of tools, discounts and resources that empower you to achieve your wellness goals and caregiving needs. In addition, our mental health program provides access to free professional counseling services, health coaching and other resources to support your daily life needs.
Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.
Company
Travelers
Travelers provides insurance coverage to protect the things that are important to you – your home, your car, your valuables and your business.
10001+ employees
H1B Sponsorship
Travelers has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (75)
2024 (47)
2023 (60)
2022 (42)
2021 (27)
2020 (20)
Funding
Current Stage
Public CompanyTotal Funding
unknown2002-03-22IPO
Leadership Team
Dan Frey
Executive Vice President, Chief Financial Officer
Beth Maerz
SVP, Customer, Strategy and Innovation
Recent News
2026-01-03
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