Apply on Employer Site

AS Beauty Group · 2 days ago

Director of International E-Commerce and Digital Marketing, Beauty

New York, NY

Full-time

Hybrid

Director/Executive

$150K/yr - $200K/yr

7+ years exp

AS Beauty Group is one of the fastest-growing cosmetic companies in the market today. They are seeking a highly driven Director of International E-Commerce & Digital Marketing to lead and aggressively grow their international direct-to-consumer business, focusing primarily on the UK market and expanding into additional English-speaking regions.

BeautyCosmeticsManufacturing

Responsibilities

Own and manage the full international e-commerce P&L, with heavy emphasis on the UK customer base

Develop and execute aggressive growth plans across traffic acquisition, onsite conversion, retention, and international expansion

Identify market-specific opportunities, consumer behaviors, and competitive insights to fuel growth

Expand into additional English-speaking markets after the UK (e.g., Canada, Australia, etc.)

Optimize the end-to-end shopping journey for all customer segments (new, repeat, and at-risk/lapsed), leveraging insights to tailor messaging, onsite experiences, and retention strategies by audience type

Develop localized approaches to merchandising, messaging, pricing, and promotions that reflect international consumer expectations

Drive aggressive but achievable YoY international DTC growth using a data-driven, test-and-learn approach

Build and optimize full-funnel digital marketing strategies to drive high-intent traffic

Partner closely with shared performance marketing teams (paid social, paid search, affiliates, influencers) to maximize efficiency and scale

Collaborate with the internal Retention/CRM team to develop best-in-class lifecycle content, email/SMS programs, and market-specific contact cadences that strengthen repeat purchase and LTV

Work closely with the internal CRO team to align on testing roadmaps, landing page optimization, and ongoing funnel improvements to maximize international conversion

Leverage data to identify scalable opportunities and test new channels, creative, and audience strategies

Oversee day-to-day operations of the international Shopify storefront(s)

Ensure flawless site experience, product launches, merchandising, UX enhancements, and content updates

Partner with shared UX/creative teams to localize pages, messaging, and promotions for international markets

Bring a builder mindset to developing scalable processes, operational workflows, and international DTC best practices

Use GA4, Google Analytics, Shopify analytics, or Amplitude to monitor KPIs, diagnose performance, and guide decision-making

Build dashboards and succinct reporting across traffic, CAC, retention, and conversion metrics

Forecast and model growth for the UK and other international markets

Own analytics across the international funnel, translating data into insights, action plans, and growth forecasts

Collaborate with product, logistics, finance, and creative teams to support international expansion

Maintain strong relationships with 3PLs, fulfillment partners, and cross-border shipping vendors

Leverage knowledge of cross-border operations, VAT considerations, delivery expectations, and international customer experience best practices

Experience working with cross-border platforms such as Global-E to manage localized pricing, duties/VAT, checkout experiences, and international customer expectations

Influence and coordinate across internal teams with the potential to build direct reports as the business grows

Qualification

E-commerce growthDigital marketing strategyShopify expertiseGoogle AnalyticsInternational market experienceData-driven mindsetCross-functional communicationTest-AccountabilityLearn mentalityCreativity