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DreamWorks Animation · 1 day ago

Manager, Franchise Strategy

10 Universal City Plaza, Universal City, CALIFORNIA

Full-time

Hybrid

Mid, Senior Level

$90K/yr - $115K/yr

5+ years exp

NBCUniversal is one of the world's leading media and entertainment companies. The Manager, Franchise Strategy is responsible for supporting the growth and development of Universal’s live-action film and television IP, focusing on long-term strategy and consumer marketing plans to cultivate brand growth and drive revenue.

AnimationFilmMedia and Entertainment

Growth Opportunities

Responsibilities

Assist in the execution of long-term global franchise strategies for Universal’s live-action film and television portfolio

Conduct brand studies, analyze consumer insights, and examine the competitive landscape

Partner with Sr. Director/Director in the overarching development and execution of innovative marketing campaigns for priority IP

Serve as first point-of-contact in managing relationships with master partners and licensees, enforcing strategy and responsible for the approval of partner marketing campaign development and execution, including trafficking to Studio and third-party stakeholders where appropriate

Liaise with global Franchise Management & Theatrical Brand Marketing, and regional Franchise and Consumer Products partners to ensure global alignment and share out key updates

Work with key stakeholders (internal and external) to ensure best-in-class representation of brands through partnership and approvals

Evangelize brand strategy and guidelines among cross-functional internal teams

Develop creative briefs and partner with creative and product development teams to ideate authentic and merchandisable brand extensions and refreshes

Represent UP&E opportunities and drive franchise coordination across key cross-company businesses

Create and share cross-divisional IP presentations and communication to internal and external teams

Lead the development and rollout of brand guardrails, reference and tools

Organize and present pitch meetings internally

Serve as a champion for best-in-class culture with an emphasis on collaboration, innovation and inclusion

Cultivate strong relationships with key internal and external partners

Qualification

Franchise ManagementBrand MarketingConsumer Insights AnalysisKeynotePresentation SkillsWritten CommunicationVerbal CommunicationStrategic ThinkingCollaborationAdaptability