Golden 1 Credit Union · 1 week ago
Advisor Services - Member Market Development Officer (Fresno)
Golden 1 Credit Union is seeking a Member Market Development Officer who is responsible for identifying and building relationships with market segments and nonprofits. The role involves developing strategic partnerships and coordinating financial programs to drive member engagement and growth.
BankingFinanceFinancial Services
Responsibilities
Responsible for identifying new business opportunities, maintaining member relationships, and developing sales strategies to drive growth
Conduct regular one-on-one meetings and other communication to better understand member needs and how we can provide solutions to meet them
Serve as an advisor and partner to members, providing guidance on Golden 1’s products and services how they can assist to best deliver them to the member
Establish and maintain strategic partnerships with local businesses, center of influence such as CPA’s and attorneys, non-profit organizations, governmental agencies and NGO’s
Coordinate joint financial programs, events, and projects to provide solutions and engagement
Leverage digital platforms to provide options for member and segment engagement
Develop and execute digital communication strategies to promote G1 programs, events, and initiatives
Provide a modern image, brand, and culture in all that we do
Utilize data analytics to measure the effectiveness of digital outreach efforts and make data-driven decisions to improve engagement
Prepare regular reports on program outcomes, member engagement metrics, impact, and results
Collaborate with other departments throughout the enterprise to ensure cohesive messaging and a team approach to member development
Qualification
Required
Bachelor's Degree in related field or equivalent work experience
Minimum of seven years of branch leadership or business development within a retail sales or financial institution
Established connections within the local community, including influential leaders and non-profit organizations
Knowledge of California Credit Union Law and Regulations
Knowledge of the sound practice of business administration
Solid Knowledge of Microsoft Office Suite products
Proven ability to meet and/or exceed individual service and sales goals
Solid knowledge of financial concepts, and products and services offered by Golden 1
Professional (Verbal/Written Communication and Presence)
Demonstrated positive demeanor and outgoing attitude
Professional (Verbal/Written Communication and Presence) outreach skills to identify and contact potential members through a variety of outreach strategies
Strong oral, presentation development and delivery, and written communication skills required
Proven relationship building and relationship management skills required
Must possess sufficient manual dexterity to skillfully operate an on-line computer terminal and other standard office equipment, such as financial calculators, personal computer, facsimile machine and telephone
Must be able to travel regularly within the assigned territory (up to 75% of schedule)
Prolonged sitting throughout the workday with occasional mobility required
Corrected vision within the normal range
Hearing within normal range. A device to enhance hearing will be provided if needed
Ability to lift 30 lbs. as may be required
Occasional movements throughout the department daily to interact with staff, accomplish tasks, etc
Unusually long work hours may be required to accomplish tasks
Possession of a valid California driver's license is required
Company
Golden 1 Credit Union
Golden 1 Credit Union is a financial cooperative that offers checking, savings, home loan, investment, insurance and online services.
Funding
Current Stage
Late StageLeadership Team
Recent News
The Business Journal
2025-10-04
2025-10-02
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