Yuhaaviatam of San Manuel Nation · 9 hours ago
Marketing Campaign Specialist
Highland, CA
Full-time
Onsite
Entry Level
1+ years expYuhaaviatam of San Manuel Nation is seeking a Marketing Campaign Specialist to support their strategic marketing plans. The role focuses on executing and delivering CRM communications, managing email campaigns, and optimizing marketing processes to meet growth and profitability objectives.
Government Administration
Responsibilities
Builds, edits, tests, and launches highly segmented email campaigns, including list management and segmentation, email content optimization, and deployment of dynamic content
Tests and optimizes email metrics, including unsubscribes, open rates, click through rate (CTR), landing pages and conversions
Owns all automated, triggered based emails
Manages resends based on enterprise needs
Continuously measures and optimizes enterprise campaigns (A/B testing, copywriting, placement experiments, and tweaking landing pages)
Oversees as point-person in managing/acquiring key campaign components, such as targeted lists, email creative and landing pages
Ensures quality of all creative and variable content across channels to ensure accuracy of programs and reinforcement of brand
Creates and implements ways to improve processes
Defines new audiences that will lead to growth
Monitors customer journeys across systems to help deliver consistent quality guest experience
Stays current and recommend best practices for marketing automation campaigns
Provides back up and support to other team members on various marketing technologies, such as Marketo and HostViz
Performs other duties as assigned to support the efficient operation of the department
Qualification
Required
Bachelor's Degree with an emphasis in Marketing or Communications required
Minimum of one (1) year experience in multiple communication channels including direct mail, e-mail, mobile or social media required
Minimum one (1) year of experience with an email-marketing tool is required
Technical proficiency and knowledge in MS Office (Word, Excel, Outlook) required
Prior experience working with a customer database required
Preferred
Strong client interface and presentation skills are preferred
Experience with HTML is a plus
Company
Yuhaaviatam of San Manuel Nation
Yuhaaviatam of San Manuel Nation is a federally recognized Indian tribe located on the San Manuel Indian Reservation near Highland, California.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Daniel D'Arrigo
Chief Financial Officer
Anita M. Veal
Human Resources People Partner
Recent News
2025-04-08
Company data provided by crunchbase