VeSync · 10 hours ago
Sr. Manager of Digital Marketing (Temp)
Tustin, CA
Full-time
Onsite
Senior Level, Lead/Staff
$130K/yr - $130K/yr
10+ years expVeSync is a dynamic company known for its health and wellness products, and they are seeking a Senior Manager of Digital Marketing to lead their digital initiatives. The role involves developing and implementing a comprehensive digital marketing strategy, managing campaigns, and mentoring a team while collaborating with various departments to enhance the customer journey.
Consumer GoodsCustomer ServiceE-CommerceLocal
Responsibilities
Develop and implement a holistic, end-to-end digital marketing strategy across multiple channels (SEO, SEM, email, social media, display advertising, content, and mobile marketing) to meet key business objectives
Oversee the planning, execution, and optimization of all digital campaigns, ensuring alignment with brand standards and maximizing ROI and other KPIs
Utilize strong analytical skills to interpret complex data from various platforms (e.g., Google Analytics 4, Adobe Analytics, CRM systems) and translate findings into actionable insights and recommendations for senior leadership
Manage and mentor a team of digital marketers and external agency partners, fostering a culture of continuous improvement, innovation, and professional growth
Develop and monitor campaign budgets, ensuring efficient allocation of resources to meet performance targets
Partner effectively with sales, product marketing, creative teams, and IT to ensure cohesive messaging, integrated storytelling, and a seamless customer experience
Stay abreast of the latest digital marketing trends, tools, and technologies (e.g., AI, automation) to keep the company at the forefront of digital innovation and identify new growth opportunities
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or related field
Minimum of 10+ years of experience in marketing, with at least 5 years in a leadership or managerial role within digital marketing
Full-funnel digital marketing strategy and execution (awareness through retention)
Performance marketing across paid search, paid social, display, and retail media
Web and campaign analytics using GA4 and marketing dashboards (ROAS, CAC, LTV)
Customer data platforms (CDP), CRM, and audience segmentation
Marketing automation and lifecycle marketing (email, nurture, retention)
A/B testing, experimentation, and conversion rate optimization (CRO)
Budget forecasting, media planning, and performance optimization
Paid media platforms (Google Ads, Meta, Amazon Ads, or similar)
Campaign reporting, attribution analysis, and insights generation
Exceptional written and verbal communication and presentation skills
Strong analytical, problem-solving, and project management abilities
Proven ability to build relationships, influence stakeholders, and work collaboratively in a fast-paced environment
Creative thinking with an innovative and data-driven mindset
Preferred
Experience working effectively with cross-functional teams based in China, including collaboration across time zones and cultural contexts
Company
VeSync
Founded in 2011, VeSync was established with the goal of enriching the lives of customers across the globe by providing thoughtfully engineered consumer products designed with convenience, simplicity, practicality and value in mind.
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Company data provided by crunchbase