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Adriana's · 1 week ago

Marketing Events & Public Relations

Irvine, CA

Full-time

Onsite

Mid Level

$25/hr - $30/hr

Adriana's Insurance is a company that believes in empowering its team members, investing in their growth and success. They are seeking a Marketing Events & Public Relations professional to design and execute integrated communication strategies that enhance brand reputation and drive revenue through high-impact activations like product launches and industry conferences.

Insurance

Responsibilities

Marketing Events: Specialized in planning and executing experiential activations (e.g., product launches, conferences) that align with both marketing and PR goals

Integrated Storytelling: Draft and distribute media materials (press releases, speeches, newsletters) that maintain a consistent brand voice across all earned, owned, and social channels

Strategic Event Execution: Plan and manage logistics for events ranging from intimate media dinners to large-scale trade shows, focusing on creating immersive experiences that foster deep community connection

Media & Influencer Management: Build and maintain strong relationships with media influencers, and key stakeholders. Develop and execute PR strategies to increase brand visibility and positive media coverage

Reputation & Crisis Management: Proactively monitor brand sentiment—including AI-generated mentions—and develop rapid-response plans to protect the organization's image

Performance Measurement: Use advanced data analytics and CRM tools (e.g., Salesforce) to connect PR and event activities directly to commercial KPIs like sales lift and lead quality

Qualification

Marketing EventsPublic RelationsAI ProficiencyData AnalyticsProject ManagementBilingual in EnglishSpanishExceptional CommunicationInterpersonal Skills

Required

Bachelor's degree in Public Relations, Marketing, or Communications

Proven experience in marketing events, public relations or communications

Strong organizational and project management skills

Excellent written and verbal communication skills

Ability to manage multiple projects under tight deadlines

Strong interpersonal and networking skills

Familiarity with media relations and event management processes

Bilingual in English and Spanish

Preferred

Specialized certifications (e.g., PMP or Google Analytics)

Ability to use AI for workflow automation, sentiment analysis, and content personalization while maintaining human oversight for creativity and ethics

Mastery of written and verbal storytelling, with a strong grasp of AP Style and the ability to persuade diverse audiences