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The Computer Merchant, LTD (TCM) · 1 day ago

Marketing Analyst

Boston, MA

Full-time

Onsite

Mid Level

$48/hr - $52/hr

3+ years exp

The Computer Merchant, LTD (TCM) is seeking a Marketing Analyst to drive growth and profitability across lending product portfolios. This role involves campaign planning, measurement, and optimization, synthesizing data to enhance marketing investments and improve customer engagement.

Consumer ElectronicsHuman ResourcesInformation TechnologyStaffing Agency

Responsibilities

Analyze marketing performance across lending products to uncover insights that improve efficiency, conversion, and growth

Design and measure incrementality and match market tests to evaluate the impact of marketing channels and campaigns

Maintain a structured test-and-learn roadmap and deliver analysis that supports continuous performance improvement

Oversee marketing campaign execution across various channel

Partner with marketing and product teams to ensure accurate data tracking, attribution, and performance measurement across acquisition channels

Translate campaign and channel results into clear recommendations for targeting, creative, and investment optimization

Work with lifecycle marketing team to build roadmap for existing lending portfolio growth and engagement

Partner with cross-functional teams to ensure analytics insights align with broader business objectives

Clearly communicate findings, trends, and recommendations to leadership and key stakeholders

Qualification

SASSQLPythonA/B test designMarketing effectiveness measurementGoogle AnalyticsAdobe experienceLending product knowledgeCredit risk understandingBureau data familiarity

Required

3 years of experience

Analytical background: must know basic statistics, A/B test design, marketing effectiveness measurement

SAS, SQL, Python skills

Understanding of marketing campaign execution or have hands-on experience. For example, implementing targeting criteria, leads generation, waterfall suppression

Able to build marketing test design end-to-end

Preferred

Knowledge to google analytics

Adobe experience

Have past lending product domain knowledge

Have understanding in credit risk

Have used or familiar with bureau data

Benefits

Medical, dental and vision benefits

Dependent care flexible spending account

401(k) plan

Voluntary life/short term disability/whole life/term life/accident and critical illness coverage

Employee assistance program

Sick leave in accordance with regulation

Company

The Computer Merchant, LTD (TCM)

The Computer Merchant, LTD®, (TCM) is a Veteran-Owned, nationally recognized Information Technology & Software Engineering staffing and services firm.

Founded in 1980

Norwell, Massachusetts, USA

501-1000 employees