Apply on Employer Site

dentsu · 1 day ago

Social Media Director

Charlotte, NC

Full-time

Onsite

Director/Executive

$94K/yr - $152K/yr

8+ years exp

Dentsu is seeking an ambitious Social Media Director to join their MKTG Sports + Entertainment content team. The role involves leading social and influencer-led campaigns while managing a growing team and collaborating with various departments to achieve team revenue targets and maintain an up-to-date knowledge of social trends.

AdvertisingInformation ServicesMarketing

Responsibilities

This role will report to the VP of Social and Influencer Marketing, helping to lead the end-to-end process social strategy and influencer campaigns, inclusive of strategy, creative development, editorial calendar management, campaign execution and reporting

Day-to-day lead across key accounts; most related to sponsorships across sports (F1, NFL, College Sports)

Manage and mentor a growing team across multiple clients

Partner with sponsorship / consulting team to guide social strategy and develop best practices

Collaborate with production and creative teams to develop ideas through execution

Achieve team revenue targets by helping to organically grow existing client engagements, lead new business opportunities, and participate in new business pitches

Maintain an up-to-date knowledge of social trends, content formats, emerging platforms, and platforms updates

Effectively manage projects and create timelines based on priorities, resource availability, and other requirements

Oversee project finances including managing budget, invoicing, and reconciliations

Qualification

Social media strategyInfluencer campaignsData analyticsBudget managementTeam managementCultural awarenessClient relationship buildingOrganizational skills