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PAVOI · 1 day ago

Director of Marketing

Los Angeles, CA

Full-time

Hybrid

Director/Executive

7+ years exp

PAVOI, the largest seller of Jewelry on Amazon and TikTok Shop, is seeking a Director of Marketing to help build the brand from the ground up and scale it into its next chapter. This role involves leading the go-to-market strategy across launches, campaigns, and channels, ensuring every launch lands with clarity, momentum, and impact.

E-CommerceFashionJewelryRetail

Responsibilities

Own the GTM Master Calendar: You are the single source of truth. Develop and manage the integrated annual and quarterly marketing plan. Align Product, Growth, and Creative teams to ensure every drop, campaign, and promo is synchronized across Amazon, DTC, TikTok Shop, email, retail stores, and organic social

Own the overarching brand narrative and positioning across categories (Jewelry & Activewear). Ensure consistency across all consumer touchpoints—social, website, campaigns, email, and creative

Guide messaging frameworks and product storytelling. Translate product features into cultural moments and identify the unique storytelling angle that cuts through the noise for each collection

Ensure brand consistency across every physical and digital touchpoint, including packaging design, retail displays, and partner platforms (e.g., Amazon A+ modules)

Provide direction, brand guardrails, and creative feedback to agencies, studios, and creators. You set the vision; they execute the assets

Concept, plan, and oversee art direction across campaigns, e-commerce, and paid media. This includes visual direction, casting, and post-production management to ensure a premium, cohesive brand feel across jewelry and activewear

Oversee the creative production pipeline to ensure high-velocity output. Partner with the Creative Producer to ensure the team has the clarity they need to deliver high volumes of assets on time and on budget

Build and oversee the brand’s social media direction—defining the tone, purpose, and content priorities for each channel

Partner with internal teams and agencies to shape content calendars, grow the audience, and shape our creative storytelling efforts. Move beyond 'posting pictures' to programming channels like media networks

Maintain a strong pulse on digital culture, fashion trends, and Gen-Z aesthetics to innovate content and ensure the brand engages authentically with modern consumers

Ensure content feels cohesive, on-brand, and aligned with customer insights and platform trends

Define the purpose and goals of creator partnerships across discovery, storytelling, and community

Identify the types of creators who best align with the brand’s positioning. Partner with agencies or internal teams to source, brief, and manage these relationships

Evaluate creator content quality and performance to guide future partnerships, ensuring we move beyond transactional posts to building genuine relationships

Oversee and execute brand-to-brand collaborations and partnerships that align with PAVOI’s values, extend reach into new audiences, and drive growth

Review marketing, social, and content performance regularly. Translate insights into direction for brand priorities, content angles, and creator strategy

Identify what messages, visuals, and formats are resonating with PAVOI’s audience and communicate these learnings to leadership in a clear, actionable way

Conduct market research to identify emerging trends and customer behaviors. Build and maintain customer personas and targeting strategies to inform all GTM efforts and product positioning

Lead a growing internal marketing team (~10 people) and be the glue between cross functional teams

Serve as the primary partner and director for external agencies and studios, ensuring they deliver work that meets our standards and timelines

Foster a collaborative, creative, and results-oriented culture that balances speed with strategy

Set budgets and allocation across multiple channels for optimal performance

Qualification

Integrated marketingBrand strategyCreative directionData analysisSocial media strategyConsumer insightsAgency managementTeam leadershipFashion industry experienceP&L managementCollaborationMentoring