Diasorin · 1 month ago
Product Manager - NES (Downstream Marketing)
Northbrook, IL
Full-time
Hybrid
Senior Level
5+ years expDiasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide. The Product Manager – NES (Downstream Marketing) drives commercialization and growth for Diasorin’s Near-Patient and Emerging Solutions portfolio across the U.S. market, focusing on downstream marketing strategy, product positioning, and market adoption.
BiotechnologyHealth Diagnostics
Responsibilities
Develop and implement downstream marketing plans to drive awareness, adoption, and revenue growth of NES diagnostic solutions
Translate complex scientific and technical features into compelling customer value propositions, messaging, and promotional content tailored to multiple customer segments (laboratories, hospitals, clinics, and physician offices)
Partner with global marketing, sales leadership, and technical teams to ensure strong market entry and consistent communication throughout the launch cycle
Create impactful tools, training, and collateral to support the field sales organization in positioning NES products effectively
Monitor market trends, competitive activity, and customer feedback to identify opportunities for differentiation and continuous improvement
Lead the development of multichannel marketing campaigns (digital, events, thought leadership) to strengthen Diasorin’s brand presence in point-of-care and rapid diagnostics
Work closely with Regulatory, Medical Affairs, R&D, and Operations to align messaging, ensure compliance, and maintain product supply continuity
Define key metrics and monitor marketing campaign effectiveness, pipeline health, and product line performance to inform future strategies
Qualification
Required
Bachelor's degree in Marketing, Business, Life Sciences, or related field
5+ years of experience in product management or downstream marketing within in-vitro diagnostics (IVD), medical devices, or life sciences
Proven success leading commercialization or product growth initiatives for diagnostic or point-of-care solutions
Strong analytical, communication, and storytelling skills with the ability to translate technical information into business impact
Demonstrated experience working cross-functionally with sales, R&D, and regulatory teams in a global organization
Comfortable working in a fast-paced, matrixed environment with multiple stakeholders
Preferred
MBA preferred
Company
Diasorin
DiaSorin is an Italian multinational Group and a global leader in the market for in vitro diagnostics
1001-5000 employees
H1B Sponsorship
Diasorin has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2022 (1)
Funding
Current Stage
Late StageLeadership Team
Doug Schuenke
CFO and VP Finance
Davide Marietta
Corporate CIO
Recent News
2026-01-23
2025-12-29
Company data provided by crunchbase