Guardian Jobs · 2 weeks ago
Digital Marketing, hireful
Guardian Jobs is dedicated to improving the nation’s numeracy and is seeking a Digital Marketing Officer to join their digital marketing team. The role involves developing engaging content, managing social media channels, and executing email marketing campaigns to enhance digital engagement and support the organization's mission.
Marketing & Advertising
Responsibilities
Use your writing skills and creativity to develop engaging content for their digital communications channels
Work as part of the digital marketing team on creating and delivering marketing and social strategies for a variety of campaigns and activities
Work with their communications and campaigns team to create engaging content and ensure key activities and messages are aligned to their wider strategy and perform well
Ensure all content is aligned with agreed tone of voice and style
Monitor and review performance and provide insight for evidence-based improvement
Provide regular analysis and reports
Work as part of the digital marketing team on the management of social media channels including Facebook, TikTok, Instagram, Twitter and LinkedIn, working to increase engagement and conversion
Work with the Head of Marketing and wider team to create and manage strong, audience-led web content with great user experience
Ensure content supports SEO strategy and improves engagement and conversion
Content optimisation via keyword tracking/research, metadata updates, Search Console analysis, Google Analytics analysis
Use Google Analytics and other tools to provide insight to allow for evidence-based improvement
Provide analysis and reports
Work as part of the digital marketing team on the email marketing using Mailchimp
Plan, create and execute engaging email journeys
Delivery and ongoing development of paid social strategies and campaigns (Google, Bing, Meta) using Facebook Ads Manager and / or Google Ads
Optimise campaigns and test new approaches
Understand, evaluate and apply campaign performance learnings
Work alongside the Impact and External Relations teams to identify and build an understanding of target audiences and trends
Qualification
Required
Creative flair and experience in applying this to drive digital engagement
Excellent writing skills and attention to detail
Excellent copywriting and proof-reading skills
An active interest in, and understanding of, good marketing principles
Experience of managing social media platforms
Ability to plan, create and schedule compelling content
Web page creation and website CMS, such as Drupal
Search engine optimisation practice
Experience of analysis and reporting
Experience of content management apps such as Trello and Microsoft 365 applications
Preferred
Website Marketing Officer
Marketing Executive
Marketing Assistant
Website Editor
Marketing Communications
Marcoms
Social Media
Marketing Officer
CIM
Digital Marketing
Campaign Management
Digital Copywriter
Digital Marketer
Benefits
Holiday 33 Days (FTE) including Bank Holidays
Pension 6%
Employee Assistance Programme
Flexible approach to working
Training and development
Long service holiday allowances
Multiple staff social opportunities
Company
Guardian Jobs
Guardian Jobs brings you quality jobs from the best recruiters in the UK and beyond. We have the jobs for quality candidates like you.
Funding
Current Stage
Growth StageCompany data provided by crunchbase