Varsity Brands · 17 hours ago
Communications Manager
Memphis, TN
Full-time
Hybrid
Mid Level
3+ years expVarsity Brands is dedicated to transforming the student journey in sport and spirit, and they are seeking a Communications Manager to support internal and external communications. This role involves connecting employees, customers, and partners to the company's mission through strategic storytelling and project coordination.
Brand MarketingEducationFashionSporting Goods
Responsibilities
Develop and distribute internal communications such as newsletters, announcements, leadership messages, and intranet updates
Partner with business leaders to support employee engagement, recognition, and culture initiatives
Maintain and update internal channels, including the intranet, email platforms, and digital signage
Track engagement metrics and gather employee feedback to assess communication effectiveness and identify opportunities for improvement
Ensure brand voice, tone, and visual consistency across all internal messages
Provide on-site support at events, assisting with communications, media relations, and brand storytelling opportunities
Support public relations efforts by drafting press releases, media alerts, and story pitches
Develop content for external channels, including websites, blogs, and LinkedIn, aligned with Varsity Spirit’s voice and brand guidelines
Partner on community engagement, sponsorships, and event communications that reinforce the brand’s leadership in cheer, dance, and team spirit
Assist with media monitoring, reporting, and reputation management activities
Manage communication timelines and deliverables for assigned campaigns or projects
Draft, edit and proofread materials for tone, clarity, accuracy, and alignment with corporate messaging
Contribute creative ideas for storytelling and visual content that showcase Varsity Spirit’s culture, achievements, and impact
Support special projects and brand storytelling initiatives as directed by the Director of Strategic Communications
Qualification
Required
Excellent writing, editing, and storytelling skills with the ability to tailor content for different audiences and formats
Excellent organization, attention to detail, and ability to manage multiple priorities in a fast-paced environment
Comfortable managing multiple projects in a fast-paced, deadline-driven environment
Proactive, collaborative, and solutions-oriented approach with strong interpersonal skills
Familiarity with communications analytics and engagement metrics
Basic design or multimedia content creation skills
Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field
3–5 years of relevant experience in corporate communications, public relations, or marketing communications (internships included)
Experience using communication and collaboration tools (Teams, SharePoint, Outlook, Canva, Adobe Suite, or similar)
Experience with content management or email distribution platforms
Preferred
Prior experience supporting executive communications is a plus
Background in cheerleading, dance, or spirit programs is a plus
Benefits
Comprehensive Health Care Benefits
HSA Employer Contribution/ FSA Opportunities
Wellbeing Program
401(k) plan with company matching
Company paid Life, AD&D, and Short-Term Disability
Generous My Time Off & Paid Holidays
Varsity Brands Ownership Program
Employee Resource Groups
St. Jude Partnership & Volunteer Opportunities
Employee Perks including discounts on personal apparel and equipment!
Company
Varsity Brands
Varsity Brands provides customized products for a school’s unique needs from online education to professional school branding.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Patricof Co
2025-03-12Private Equity
2024-07-03Acquired
2018-06-19Private Equity
Leadership Team
Lisa M. Olivieri
Chief Security Officer
Recent News
2026-01-07
2025-06-20
Company data provided by crunchbase