University of Northern Iowa · 1 week ago
Web Strategist - University Relations
Cedar Falls, IA
Full-time
Onsite
Mid Level
3+ years expThe University of Northern Iowa is seeking a Web Strategist to lead the university’s web strategy in support of institutional priorities. This role involves overseeing web content, governance policies, and collaborating with various campus partners to enhance recruitment and enrollment growth through effective web strategies.
E-LearningHigher EducationTrainingUniversities
Responsibilities
Develops and implements a comprehensive web strategy that supports university priorities, including recruitment and enrollment growth; partners with enrollment marketing teams to align web content and campaigns with lead generation and conversion goals; leads web governance efforts, including establishing content standards and best practices across colleges and departments; and collaborates with marketing, IT, admissions, financial aid, housing & dining and colleges to ensure the website supports both marketing and functional needs
Oversees the structure, navigation and content strategy for key web properties, ensuring clarity, consistency and alignment with brand voice; writes, edits and optimizes web content for both users and search engines to improve visibility, relevance and engagement; partners with content creators and editors to ensure pages are optimized for storytelling, artificial intelligence, conversion and accessibility (WCAG compliance); conducts periodic content audits and improvement initiatives; and uses user research, testing and analytics to drive data-informed UX improvements
Defines key performance indicators (KPIs) for web effectiveness, including traffic, engagement and conversion metrics; uses analytics tools (e.g. Google Analytics, Tag Manager, Siteimprove, Hotjar) to track user behavior and site performance; reports insights to leadership and campus partners; recommends data-driven improvements; and provides resources and support to campus web editors
Qualification
Required
Bachelor's degree in marketing, communications, web design, information technology or related field
At least three years of experience in web strategy, digital marketing, CX/UX or related field
Experience managing large, complex websites
Proficiency in SEO, LLMs/AI principles and GA4/analytics platforms
Strong understanding of accessibility and usability best practices
Excellent project management, writing/editing, communication and collaboration skills
Preferred
Experience managing websites in higher education
Experience with Drupal or other enterprise-level CMS
Demonstrated experience with higher education marketing or enrollment strategy
Benefits
Excellent benefits for eligible non-temporary positions
Company
University of Northern Iowa
University of Northern Iowa is a school in Cedar Falls.
1001-5000 employees
H1B Sponsorship
University of Northern Iowa has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (11)
2023 (5)
2022 (4)
2021 (9)
2020 (14)
Funding
Current Stage
Late StageTotal Funding
$10.38MKey Investors
U.S. Department of AgricultureUS Department of Commerce, Economic Development Administation
2024-12-10Grant· $0.08M
2020-07-07Grant· $0.3M
2019-11-14Grant· $10M
Leadership Team
Michael Klassen
Co-founder, Director is U.S. Sales
Recent News
Corridor Business Journal
2025-10-17
Corridor Business Journal
2025-09-12
Company data provided by crunchbase