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Yogi · 1 week ago

Community Experience and Social Content Creator

Eugene, OR, US

Full-time

Hybrid

Mid Level

3+ years exp

Yogi is a well-being company focused on inspiring and enhancing everyday life. They are seeking a Community Experience and Social Content Creator to develop and execute their organic social strategy and community engagement initiatives across North America, fostering brand loyalty and community growth.

Consumer GoodsFood and BeverageRetail

Responsibilities

Own the North American organic social strategy, including channel positioning, content mix, platform growth goals, and performance benchmarks

Manage day-to-day brand content creation for Yogi’s social channels (IG, TikTok, YouTube, etc.)

Define and optimize content KPI’s (engagement, reach, conversion) and use insights to inform strategy and investment decisions

Retail content production: short-form videos, UGC-style assets, creator-style storytelling, and performance-driven variations

Stay on top of platform trends and adapt them into on-brand concepts

Own the regional community experiences roadmap, including event strategy, partner selection, activation cadence, and success metrics

Plan and execute community events, activations, and experiences that deepen brand love and drive measurable retail and digital engagement across North America

Collaborate with ambassadors, influencers, and local partners to create authentic brand moments that introduce key products, generate trial, and build brand loyalty

Manage and optimize a regional community and activation budget, ensuring efficient spend and measurable ROI

Lead and execute activation concepts that reflect local culture, amplify brand values, and align with seasonal marketing or retail objectives

Qualification

Content CreationVideo EditingCommunity BuildingSocial Media StrategyFoodBeverage ExperienceCritical ThinkingCollaborationSelf-StarterAttention to Detail