Apply on Employer Site

Tourneau|Bucherer · 1 week ago

Senior Manager, Brand Marketing & Communications

New York, United States

Full-time

Onsite

Mid, Senior Level

$105K/yr - $120K/yr

5+ years exp

Tourneau|Bucherer is seeking a Senior Manager for Brand Marketing & Communications to join their Marketing Team in the USA. The role involves leading brand marketing initiatives, managing strategic partnerships, and overseeing media and public relations to enhance the Bucherer 1888 brand presence and drive demand generation.

E-CommerceLifestyleRetailWearables

Responsibilities

Lead end-to-end brand marketing initiatives that strengthen brand awareness and market presence, drive engagement, ensure luxury client experiences and align with overall business objectives

Ensure implementation of all co-op marketing initiatives in alignment with business goals. Ensure 'best in class' partnerships

Partner with external brands and internal stakeholders to co-create integrated campaigns across digital, retail and activations on a local level while also ensuring consistent implementation of global campaigns

Identify and manage creative partnerships to expand reach for Bucherer brand as well as selected partner brands

Utilize analytics and insights to evaluate overall marketing performance and inform future brand partnership decisions

Implement national and global campaigns across all doors – work in close alignment with Retail Marketing Management on local activations

Manage and lead media relationships across lifestyle, luxury and business press. Oversee press events, media previews, launches and media collaborations including stylist and KOL relationships and red carpet activations

Work closely across all departments and in alignment with global HQ will be a crucial success factor

Manage and mentor a small team and foster collaboration within broader marketing and digital team

Oversee marketing budgets, negotiate partnerships to maximize efficiency and ROI

Qualification

Brand communicationsMediaPublic relationsContent strategyData driven marketingSocial media platformsLuxury consumer behaviorAnalytical mindsetProject managementInterpersonal skillsOrganizational skills

Required

Proven success in developing and executing high impact smart PR and local brand campaigns and retail activations

Exceptional writing, presentation and verbal skills

Analytical mindset – decision making based on market insights, data and analytics

Deep understanding of luxury consumer behavior and (digital) communication trends as well as luxury retail and experiences

Strong entrepreneurial mindset, hands on mentality and team player

media planning/buying, or relevant marketing field (agency experience welcomed)

Expert knowledge of Paid and Organic Social Media Platforms (Instagram, Facebook, Twitter, YouTube, etc)

Understanding and experience with the 360-media landscape (digital, OOH, magazines, newspaper, etc.)

Experience in building and maintaining relationships with brand and media partners

Strong organizational, interpersonal, and project management skills; proactive, flexible, and responsive

Ability to multi-task in a fast-paced environment, while staying detail-oriented with strong organizational and written communication skills

Preferred

Bachelor or Master Degree

5 years of progressive experience in brand communications preferably within a multi-brand retailer and / or luxury sector

Company

Tourneau|Bucherer

The Marriage Of Tourneau And Bucherer In 2018, Two Long-Standing Industry Leaders, Is Bringing Together The Best Of Both Companies To Surprise And Delight Watch And Jewelry Customers Around The World.

Founded in 1900

New York, New York, USA

501-1000 employees