Vcheck · 4 hours ago
Director of Marketing
New York, NY
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $140K/yr
5+ years expVcheck is a company that provides a comprehensive portfolio risk management platform, and they are seeking a Director of Marketing to enhance their market presence. This role involves overseeing the go-to-market strategy, refining the brand narrative, and leading a high-performing marketing team to drive demand generation and revenue growth.
Identity ManagementProfessional Services
Responsibilities
Own the full launch lifecycle for new platform features, combining deep product positioning with targeted demand gen campaigns to drive both awareness and qualified pipeline
Refine the Vcheck story, ensuring our ROI-driven value propositions are consistently reflected across our website, thought leadership, and high-touch executive events
Lead the creation of high-impact tools—from battle cards to pitch decks—that empower Sales to win complex deals, while ensuring the 'top of the funnel' leads are high-intent
Act as the internal authority on buyer personas (PE, VC, and Legal), using competitive research to influence both the product roadmap and our broader market category definition
Manage the marketing budget and tech stack, using data to track the performance of product-led campaigns and optimizing for customer acquisition and retention
Lead and mentor a high-performing marketing team, fostering a culture that balances deep technical product knowledge with creative marketing execution
Qualification
Required
5+ years of marketing experience, with a heavy concentration in Product Marketing for B2B SaaS, fintech, or risk management
Bachelor's degree in Marketing, Business, or a related discipline
Strategic Architect: Proven ability to build positioning and GTM strategies that don't just 'inform' the market, but actively 'capture' it through demand generation
Storytelling Excellence: You can take complex investigative services and turn them into compelling, high-converting content for C-suite buyers
Data-Driven Leadership: Experience defining success metrics (MQLs, SQLs, CAC) and managing a budget to achieve those targets
Player-Coach Mentality: You are comfortable setting the strategy but are equally ready to jump in and help the team build a pitch deck or refine an email campaign
Cross-functional Influence: Strong ability to build trust with Product and Sales leaders, ensuring marketing is viewed as a primary driver of revenue
Self-Starter: You thrive in high-growth environments where you are expected to build structure and lead through ambiguity
Preferred
Deep familiarity with the Private Equity, Venture Capital, or Corporate Development ecosystems
Experience in due diligence, background screening, or adjacent risk assessment markets
Knowledge of regulatory frameworks (KYC, AML, FCPA) as they relate to marketing messaging
Benefits
Competitive compensation package, including performance bonus opportunity
Equity participation in a PE-backed, high-growth company
Comprehensive benefits, including medical, dental, & vision insurance coverage for you & your loved ones
401(k) with 4% company match
Flexible vacation policy, encouraging you to take the time you need
Annual wellness allowance to support your health and well-being
Quarterly team events to keep us connected in a hybrid environment
Professional development budget
Hybrid work environment with NYC office access
A fun and collaborative work environment with a team of dedicated colleagues
Company
Vcheck
Vcheck is a global investigations firm that helps institutions protect their investments by providing intelligence on individuals and entities.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Sunstone Partners
2021-11-30Private Equity
Recent News
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