Undisclosed · 1 day ago
Director of Marketing
United States
Full-time
Remote
Senior Level, Lead/Staff
$180K/yr - $230K/yr
8+ years expOur client is seeking a Director of Marketing to lead integrated marketing strategy and execution to drive awareness, pipeline, and revenue growth. This role is ideal for a hands-on, data-driven leader who can run multi-channel programs and develop a high-performing team.
Financial Services
Responsibilities
Define integrated marketing strategy aligned to growth and revenue targets
Own quarterly/annual plans, channel strategy, and budget allocation
Translate positioning into campaign themes, messaging frameworks, and creative direction
Maintain a marketing calendar across launches, events, and campaigns
Evaluate and refine ICP and segmentation strategy with Sales and Product
Build a scalable demand engine across paid, lifecycle, content, and partner channels
Improve funnel conversion rates from visitor → lead → MQL → SQL → closed-won
Optimize paid channels (search, social, retargeting) and landing page performance
Oversee email nurture, marketing automation, and lead scoring (with RevOps)
Partner with Sales on pipeline targets, campaign alignment, and lead handoff SLAs
Build outbound-supporting programs (ABM, sequences, sales plays) as needed
Own brand voice and ensure consistency across all customer-facing assets
Oversee content strategy: blogs, case studies, webinars, whitepapers, and sales collateral
Partner with Product Marketing on launches, narratives, and enablement
Manage web strategy and conversion optimization across core pages
Support PR, announcements, and thought leadership where relevant
Own reporting and performance metrics (CAC, CPL, ROAS, pipeline velocity)
Build dashboards and weekly performance reviews to optimize spend and channels
Conduct A/B testing across landing pages, emails, ads, and creative
Develop attribution models and influence measurement with RevOps
Identify insights and scale winning messages and channels
Hire and develop a high-performing marketing team and/or agencies
Set clear goals, expectations, and operating rhythms for the team
Align with Sales, Product, CS, and Exec leadership on GTM priorities
Ensure fast feedback loops and shared accountability for outcomes
Qualification
Required
8–12 years marketing experience with 3+ years in leadership roles
Proven track record driving measurable pipeline and growth outcomes
Strong understanding of demand generation, brand, and marketing analytics
Experience in fast-paced, growth-stage environments
Excellent communication and stakeholder management skills
Marketing automation (HubSpot/Marketo/Pardot) and CRM alignment
Analytics tooling (GA, Looker/Tableau), paid platforms (Google/LinkedIn/Meta)
CMS tools (Webflow/WordPress) and conversion rate optimization fundamentals
Familiarity with SEO, lifecycle marketing, and experimentation best practices
Strong ownership mindset and performance accountability
Data-driven decision-maker with creative problem solving
Strong cross-functional collaborator and team builder
Comfortable balancing strategy with hands-on execution
Growth mindset: test, learn, iterate
Preferred
B2B SaaS, AI, fintech, or PLG experience
Experience with ABM, partner marketing, or enterprise GTM
Exposure to sales enablement and revenue operations alignment
Company
Undisclosed
Financial Services
Founded in 2016US
10001+ employeesFunding
Current Stage
Late StageLeadership Team
Sean Blanton, Ph.D.
Co-Founder and Member of the Management Board
Jeff Saginor
Chief Technology Officer
Company data provided by crunchbase