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Upside · 1 week ago

Director, Retail & Partner Marketing

New York, NY

Full-time

Hybrid

Director/Executive

$206K/yr - $217K/yr

8+ years exp

Upside is a company dedicated to transforming brick-and-mortar commerce through innovative technology. As the Director of Retail & Partner Marketing, you will lead go-to-market strategies and co-marketing efforts to drive measurable outcomes for retail partners and consumers, while working closely with various teams to deliver impactful campaigns.

AppsBusiness DevelopmentData ManagementMarketplaceMobile AppsRetailRetail Technology

Responsibilities

Build and implement repeatable go-to-market processes and strategies for new partners, regional rollouts or seasonal activations

Collaborate with Sales and Account Management on strategic programs, local or regional asks, and set comprehensive prioritization based on business outcomes

Own co-marketing campaigns from kickoff to recap—creating accountability, timelines, and channel plans back to Merchant teams, in partnership with Growth teams, to communicate touchpoints and delivery

Lead end-to-end business and creative briefs for campaigns across email, paid media, OOH, influencer, and in-app channels

Write clear, actionable creative briefs that bring the voice of both the partner and the consumer to life and reflect shared messaging

Work hand-in-hand with internal creative, performance marketing, and lifecycle teams to structure right-sized campaigns that deliver on KPIs or are aligned within resourcing plans

Track and report on campaign and partner performance—conversions, transactions, lift, ROI

Translate data into insights and action to continuously iterate playbooks and package external-ready results into recaps with the Analytics team

Act as the marketing point-of-contact for Sales and Account Management teams—building trust to understand their goals and delivering strategic marketing support that contributes value

Develop systems, tiering, processes, and standard methodologies to make partner marketing more efficient, repeatable, and impactful

Manage and develop a small team, encouraging collaboration and growth to ensure high-quality execution of partner marketing initiatives

Qualification

Co-marketingPartner marketingCampaign planningConsumer marketingAnalytical skillsPeople managementB2B collaborationOperational excellenceMarketing tools familiarityBachelor's degree