Brand Manager - Sparkle jobs in United States
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Georgia-Pacific LLC · 3 hours ago

Brand Manager - Sparkle

positionAtlanta, GA
timeFull-time
remoteOnsite
seniorityMid, Senior Level
date5+ years exp

Georgia-Pacific LLC is seeking a brand manager for its Sparkle® paper towel brand, reporting to the Sparkle® brand director. The role involves driving the brand's vision, crafting commercial strategies, and managing cross-functional teams to execute those strategies, with a focus on innovation and market growth.

Clean EnergyManufacturingNatural Resources
Hiring Manager
Brian Smith, CIR
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Responsibilities

Represent the brand. Integrate the vision across Sales, Supply Chain, Finance, R&D, and Commercial Strategy through strong cross-functional partnerships
Shape portfolio & pricing. Develop recommendations and partner with R&D, Commercial Strategy, and Supply to deliver a winning price/pack/assortment across customers
Lead what’s next. Drive innovation planning—turn consumer insights and category trends into future growth opportunities for Sparkle®
Champion S&OP: Translate strategy into forecasts and actionable plans that balance demand, supply, service, and profitability
Unlock market growth. Support annual account planning with Sales—challenge assumptions, align plans, and convert momentum into measurable results
Optimize investments. Use economic thinking and marginal analysis to prioritize spend for the highest return
Be data-driven. Apply analytics to test, learn, and continuously improve commercial strategies
Be a principled entrepreneur: ask questions, take ownership, leverage economic and critical thinking
Be contribution-motivated, collaborating with cross functional teams while being agile with high-sense of urgency
Be able to connect the dots and clearly & effectively communicate to different audiences
Willingness to take risks consistent with the company’s and brand’s risk profile

Qualification

Brand managementCommercial strategyConsumer insightsData analysisCPG experienceCross-functional collaborationMBAEntrepreneurial spiritCommunication skills

Required

Bachelor's degree or higher
5 years of business experience
Background in brand/product management/sales with consumer-packaged goods
Experience communicating complex concept and ideas in simple language across cross-functional teams

Preferred

MBA
Background & understanding of CPG or Retail industries
Experience leading commercial activation within established CPG organizations

Benefits

Medical
Dental
Vision
Flexible spending and health savings accounts
Life insurance
ADD
Disability
Retirement
Paid vacation/time off
Educational assistance
Infertility assistance
Paid parental leave
Adoption assistance

Company

Georgia-Pacific LLC

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Georgia-Pacific and its subsidiaries are among the world’s leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, cellulose, specialty fibers and building products.
dateFounded in 1927
location
Atlanta, Georgia, USA
people-size10001+ employees
web-link
http://www.gp.com/

Funding

Current Stage
Late Stage
Total Funding
unknown
2005-11-13Acquired

Leadership Team

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Erin Beckman
Senior Vice President, GP PRO sales
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Chris Warburton
Chief Customer Officer
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