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TEAM LEWIS · 20 hours ago

Sr. Director, Performance + Analytics

Boston, MA

Full-time

Hybrid

Director/Executive

$125K/yr - $160K/yr

8+ years exp

TEAM LEWIS is a global marketing agency that has evolved into a multi-national entity over the past two decades. The Senior Director, Performance + Analytics will collaborate with various internal teams to develop measurement strategies, monitor performance, and deliver data-driven insights to enhance client campaigns.

AdvertisingConsultingDigital MarketingGovernmentPublic RelationsSocial MediaWeb Development

Responsibilities

Develop measurement strategy and measurement framework for clients

Create and present measurement plans for clients and internal teams to ensure that campaign goals and KPIs directly align with client goals and expectations

Independently lead a data-driven strategy and implementation, conducting advanced analysis within and across all measured platforms

Monitor performance through analytics platforms such as Google Analytics, Adobe Analytics, Google Data Studio (GDS), Tableau, Excel, Supermetrics, Google Sheets, etc

Analyze performance across multiple digital platforms, such as paid and organic social media (Facebook, Twitter, Instagram, LinkedIn), social and media listening tools (Meltwater), and e-commerce (Target/Criteo, Walmart and Amazon)

Conduct A/B testing, historical analysis, and identify performance issues proactively by regularly reviewing data

Summarize results, provide key insights, and make strategic recommendations using data through customized PowerPoint presentations and dashboards

Develop strong relationships with clients and internal teams to serve as a reliable, strategic partner of analytics

Work closely with Lead Data Engineer to streamline data collection and aggregation and to ensure that all data management best practices are implemented across the agency

Proactively apply the use of data to answer client questions, assist internal practice groups, and create new organic business opportunities

Qualification

Digital marketing analyticsGoogle AnalyticsData analysisPowerPoint presentationsGoogle Data StudioMicrosoft ExcelProblem solvingCritical thinkingAttention to detailOrganizational skillsCommunication skills