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DecisionPoint Corporation · 1 day ago

Brand & Sentiment Analyst

United States

Full-time

Remote

Senior Level

6+ years exp

DecisionPoint Corporation seeks a Brand & Sentiment Analyst to support Military Community and Family Policy brand management and outreach efforts. This role involves measuring and analyzing brand perception, trust, and sentiment while providing data-informed insights to enhance brand consistency and audience trust.

ConsultingInformation ServicesInformation Technology

Comp. & Benefits

No H1B

Security Clearance Required

Responsibilities

Measure and analyze brand perception, trust, credibility, and sentiment across MC&FP audiences and channels

Monitor sentiment trends across digital platforms, engagement activities, and communication outputs

Identify emerging reputation risks, narrative shifts, and sentiment drivers

Assess alignment between messaging strategies and audience perception

Provide actionable insights to support brand management and messaging refinement

Collaborate with communications, stakeholder engagement, and analytics teams to integrate sentiment insights into planning

Support development of brand and sentiment analysis reports, summaries, and briefings

Track sentiment metrics and qualitative indicators over time to identify trends and inflection points

Support dashboards and reporting that visualize brand health and sentiment indicators

Ensure analysis methodologies and documentation are consistent and repeatable

Support continuous improvement of brand measurement and sentiment analysis approaches

Qualification

Brand analysisSentiment analysisAnalytical writingCollaboration platformsReporting toolsDashboarding toolsCritical thinkingCommunication skillsAttention to detailOrganizational skills

Required

Candidate must possess a Tier 2 Moderate Risk Public Trust from any federal agency

Bachelor's degree in Communications, Marketing, Behavioral Science, Sociology, or a related field

Minimum of 6 years of experience conducting brand analysis, sentiment analysis, or audience perception research

Experience analyzing trust, credibility, and reputation indicators across audiences

Experience supporting communications, outreach, or brand management programs

Experience with brand perception and sentiment analysis methodologies

Ability to synthesize qualitative and quantitative indicators into clear insights

Proficiency with collaboration platforms, reporting tools, and documentation workflows

Strong analytical writing skills for narrative and executive reporting

Strong analytical and critical thinking skills

Excellent written and verbal communication abilities

Ability to identify risks, trends, and opportunities from sentiment data

Attention to detail and documentation accuracy

Ability to collaborate across multidisciplinary teams

Strong organizational skills and ability to manage multiple concurrent analysis efforts

Preferred

Experience supporting federal or public-sector initiatives preferred

Experience with social listening or sentiment analysis tools

Familiarity with dashboarding or visualization tools

Experience supporting large-scale public outreach or communications programs

Certifications in marketing analytics, communications analytics, or public relations

Company

DecisionPoint Corporation

DecisionPoint Corporation, a Service Disabled Veteran Owned Small Business (SDVOSB), is an innovation thought leader in the Defense and Federal communities.

Founded in 2011

Gaithersburg, Maryland, USA

51-200 employees