Markwins Beauty Brands · 2 weeks ago
Manager, Retail Marketing - WNW
City of Industry, CA
Full-time
Onsite
Mid, Senior Level
$90K/yr - $120K/yrMarkwins Beauty Brands is a growing cosmetic company with a strong reputation and entrepreneurial spirit. They are seeking a Manager, Retail Marketing – WNW who will lead marketing activities, manage a marketing team, and develop strategic plans to enhance brand presence and achieve sales growth.
BeautyCosmetics
Responsibilities
Responsible for the growth and development of the Brand in all channels of trade. Measurements of success found in sales growth, share gain, and distribution expansion
Responsible for developing and implementing strategic retail plans to achieve the goals and objectives of the organization for the brand
Will jointly develop and manage the marketing plan communication with the Sr. Director, Brand Marketing. Drive quarterly and annual plans; this includes sales, margins, products, promotional and advertising material, and communications
Manage Marketing team in the development and implementation of business/brand strategies for product introductions, promotions, communications, forecasting, and inventory management of brand portfolio to achieve sales and market share targets
Identify new opportunities for brand growth through the identification of retail knowledge and how to Market new products, promotions, line extensions, advertising, and promotional plans
Work with customers, sales, and trade marketing to develop strategic business plan by account for the brand
Develop and implement strategies for new media and digital marketing teams
Coordinate online marketing campaigns on all social and digital media platforms with agencies and internal teams
Work effectively cross-functionally, manage multiple projects, and supervise collaboration between departments to drive positive business growth
Lead website development and oversee all customer-facing digital communication channels
Track growth and maintain analytics reports to provide up-to-date information to upper management
Drive Creative to ensure implementation is aligned with strategic objectives, campaign estimates are reasonable, strategies are executed into creative, effective, and productive promotions
Guide Creative for the visual expression in brochures, internet, and all marketing collateral
Develop Retailer campaigns to optimize product flow and mix, price, and promotion by working with trade marketing
Through analysis of categories and identification of requirements based on competitive landscape; will work with Sales and will decide specific retailer campaigns to drive sales
Will be responsible for planning and executing incentives and will participate in Campaign review
Leads new projects for the team as needed to address issues/new business opportunities (COG savings, global pricing, sales opportunities)
Work closely with Merchandising group and Trade marketing for planogram assortments to best leverage the brand, through analysis of POGs, categories, and identifying opportunities based on competitive landscape
Identify and implement business initiatives to accomplish brand goals across all product categories
Work with Finance to develop and manage brand P&L
Manage marketing budget
Demonstrate leadership in engaging and working with internal and external resources
Responsible for managing Marketing Staff within their category
Perform other duties as needed and directed by management
Qualification
Required
Comprehensive knowledge of e-commerce and the ever-changing digital marketplace
Experience in leading and directing marketing activities among customers and prospects
Ability to manage and direct marketing staff and external representatives
Collaboration skills with sales teams to support existing or potential retail customers
Experience in developing and implementing strategic retail plans
Ability to jointly develop and manage marketing plan communication
Experience in managing marketing teams in the development and implementation of business/brand strategies
Ability to identify new opportunities for brand growth
Experience in developing and implementing strategies for new media and digital marketing
Ability to coordinate online marketing campaigns on all social and digital media platforms
Experience in managing multiple projects and supervising collaboration between departments
Ability to lead website development and oversee customer-facing digital communication channels
Experience in tracking growth and maintaining analytics reports
Ability to drive creative implementation aligned with strategic objectives
Experience in guiding creative for visual expression in marketing collateral
Ability to develop retailer campaigns to optimize product flow and mix
Experience in planning and executing incentives and participating in campaign reviews
Ability to lead new projects to address issues and new business opportunities
Experience in working closely with merchandising and trade marketing for planogram assortments
Ability to identify and implement business initiatives to accomplish brand goals
Experience in working with finance to develop and manage brand P&L
Ability to manage marketing budget
Demonstrated leadership in engaging and working with internal and external resources
Experience in managing marketing staff within their category
Company
Markwins Beauty Brands
Markwins Beauty Brands has been setting itself apart from other brands in the cosmetics industry.
Founded in 1984
1001-5000 employees
Funding
Current Stage
Late StageRecent News
Global Cosmetics News
2025-11-26
2025-07-30
2025-02-18
Company data provided by crunchbase