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Markwins Beauty Brands · 2 weeks ago

Manager, Brand Communications - PF

City of Industry, CA

Full-time

Onsite

Mid, Senior Level

$90K/yr - $110K/yr

Markwins Beauty Brands is seeking a Manager, Brand Communications to oversee the PR and Communication Plans for Physicians Formula. This role involves developing and implementing the Brand’s PR & Communications Strategy across all media channels, ensuring consistent messaging and operational excellence across all platforms.

BeautyCosmetics

Responsibilities

Accountable for the development, implementation, measurement, and optimization of Physicians Formula communications & PR strategy, goals, and tactics

Drive the Community Activation strategy of Earned Channels, including driving connection and synergy with paid activations and e-comm to maximize earned coverage

Create and review media materials and social media materials, including press releases, media strategies, thought-leadership materials, social messaging, and materials; narrative/message documents; oversee events and editorial calendars; organic and paid social

Own Earned Analytics & Reporting – incl. influencer campaign KPI tracking

Earned Media Budget Management

Stay current on audiences, cultural trends, social media behaviors, and platform best practices

Issues & Crisis Management Point of Contact

Ownership & Distribution of Earned Media Best Practices

Point of Contact for PR Agency & local market needs

Best In Class Event Strategy & Guidance

Perform other duties as needed and directed by management

Own and lead agency relations, RFPs, SOWs adherence, etc

Lead the iteration, execution, and maintenance of the portfolio-integrated communications strategy

Lead Issue Management for all brand touch points including customer service, legal, R&D, social, eCommerce, and sales

Assess, lead, and optimize all communications agency partners - consumer, corporate, and influencers - establish clear and consistent goals and measurement framework

Lead brand strategy for earned and paid creator partnerships ensuring an amplified approach to building earned media

Ideate and innovate 360 campaign planning with integrated marketing teams to reinforce and strengthen consistent brand image

Oversee execution of all corporate and brand strategic initiatives, experiences, and partnerships

Maximize portfolio brand awareness-building opportunities and drive EMV through product pitching and placement

Build and strengthen Physicians Formula’s presence amongst the influencer community

Drive a scaled community-building approach

Own powerhouse influencer relations internally and unlock earned support

Create paid influencer strategies that build long-term relations with influencers that in turn unlock earned support

Inspire and encourage dream-big thinking with an “earned” mindset

Provide a vision and strategy for total brand Influencer & social efforts

Manage platform relationships and cross-share key learnings & best practices for Social & paid Influencers

Create and launch guidelines and processes for brand teams to guide influencer/creator selections, paid media, and content

Manage and inspire the team, providing creative direction, vision & insights to help shape bigger ideas to support the Brand

Maintain pulse on Influencer and Social culture to constantly create innovative and disruptive campaigns

Lead the development and launch of key digital/social influencer engagements, from "always on" programs (e.g., box mailings) to launch campaigns (e.g., paid collaborations/partnerships)

Lead social content strategy and development of native assets with a focus on video, collaborate closely with Creative Studio to ensure alignment with brand look and feel

Stay abreast and provide updates to leadership on competitive activity, social & influencer trends, and industry best practice(s)

Establish and maintain close cross-functional working relationships with internal stakeholders and teams to drive consistent campaign messaging and growth

Drive data-led approach to influencer, social, and press

Oversee analytics, reporting, and building of dashboards or ways of monitoring to share results on the business

Delivery or monthly business insights, trends, reporting, and action roadmap to leadership and cross-functional partners

Qualification

PR Strategy DevelopmentMedia RelationsInfluencer MarketingBudget ManagementCrisis ManagementCreative DirectionSocial Media StrategyData AnalysisTeam LeadershipCross-functional Collaboration

Required