Ashley Furniture Industries · 2 days ago
General Sales Manager - WA
Ashley Furniture Industries is the largest manufacturer of home furnishings in the world, and they are seeking a General Sales Manager to build and maintain customer relationships essential for retail sales success. The role involves leading store associates, ensuring compliance with operational policies, and analyzing performance metrics to drive sales and improve customer satisfaction.
FurnitureManufacturing
Responsibilities
Lead store retail sales associates in meeting and exceeding sales goals, Sales per Guest (SPG), Net Promoter Score (NPS) and other key performance metrics. Optimize guest conversion and sales tickets by ensuring the deployment of the Ashley Sales Approach
Maintain a visible presence on the sales floor, role modeling the selling process, personally interacting with guests and being in a position to positively impact the sales process and ensure the Ashley brand is properly represented
Resolve customer issues in a professional, helpful manner that strikes the proper balance between customer satisfaction and financial responsibility to the company
Develop and implement daily plans to create a culture of accountability and to ensure a continued focus on sales performance and other goal attainment. Use staffing-to-traffic methodologies to properly staff and manage the sales floor. Prioritize daily responsibilities and tasks
Ensure compliance with store operating policies and procedures, including advertising and promotions, merchandise layouts, pricing, beginning-of and end-of-day, store appearance, human resources, health and safety, etc. Maintain operational standards and office administrative routines and processes
Analyze daily operational and financial reports to determine store results and performance trends, and take prompt corrective action to remedy significant variance
Recruit, develop and lead a store team capable of supporting Ashley’s performance and growth strategies. Ensure new associates are trained for their position. Deliver timely communication through regular management and team meetings. Maximize sales associate performance by setting targets, providing coaching and feedback and using support mechanisms such as role plays, target cards and performance improvement meetings. Take corrective action when necessary. Create an engaging, positive working environment and strong selling culture; recognize and reward top performers
Monitors controllable expenses such as utilities, maintenance, shrinkage and cash overage/shortage
Demonstrate the company’s core and growth values in performance of all job functions
Qualification
Required
Experience in retail sales management
Proven ability to lead and develop a team
Strong understanding of sales metrics and performance indicators
Ability to analyze operational and financial reports
Excellent customer service skills
Ability to resolve customer issues professionally
Experience in recruiting and training staff
Strong communication skills
Ability to create a positive working environment
Knowledge of store operating policies and procedures
Ability to manage controllable expenses
Benefits
Health
Dental
Vision
Life/Disability
Flexible Spending Accounts
401(k)
Paid Holidays
80 hours paid vacation
Accrual Washington Paid Sick Leave 1 hour for every 40 hours worked up to 52 hours
Company
Ashley Furniture Industries
Ashley Furniture Industries is the furniture manufacturer, delivering home furnishing values, stylish furnishings, and home decor.
Funding
Current Stage
Late StageRecent News
Seattle TechFlash
2025-12-14
2025-10-30
Company data provided by crunchbase