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PushPress · 1 day ago

Head of Events

USA

Full-time

Onsite

Director/Executive

8+ years exp

PushPress is building the Intelligent Industry Ledger for boutique fitness, transforming how gyms operate within a $100B industry. The Head of Events will lead the Events team in executing a diverse portfolio of over 50 in-person and digital events annually, focusing on creating memorable experiences that drive customer acquisition and retention.

B2BBillingFinTechFitnessMachine LearningPaymentsSaaSSoftware

Growth Opportunities

Responsibilities

Establish and guide the Events team to execute against an annual and quarterly events roadmap, driving new customer acquisition and retention against business KPIs

Lead and scale a diverse portfolio of events: including trade shows, conferences, field marketing activations, and create our flagship industry conference

Manage and grow a team of event marketers and coordinators

Experiment with creative and unique experiences that surprise and delight our users and prospects, creating pipeline and accelerating deal velocity

Own the end-to-end event lifecycle: venue sourcing, vendor management, booth design, run-of-show development, speaker coordination, promotion, and post-event reporting for an owned-flagship industry event

Partner closely with Sales and Growth leaders to define goals, drive registrations, and convert attendees into qualified opportunities

Develop KPIs for each event and ensure data hygiene and attribution integrity in tools like HubSpot to report on event ROI, CAC, and downstream pipeline

Analyze past performance to optimize future events—improving targeting, engagement, and revenue impact over time

Qualification

B2B event planningEvent logistics managementTeam managementCreative event designCRM proficiencyExperience in fitness techProject management toolsAttention to detailStrategic thinking

Required

8-12 years of experience planning and executing B2B events across formats and sizes, including national conferences and experiential field events

2+ years of team management experience leading or mentoring other event professionals

Proven track record of events that drive measurable business results: MQLs, SQLs, pipeline, ARR

Strategic thinker with creative event design skills and a strong understanding of how events support brand and revenue goals

Experience scaling and owning a company-owned industry event or user conference

Strong background in event management, logistics, and operations, with extreme attention to detail and fluency in managing a logistics handling tool or agency (Sendoso)

Proficiency in tracking/project management tools (Asana, Notion, or equivalent) and CRM (HubSpot/Salesforce)

Experience working in fast-paced startup environments or high-growth SaaS is a strong plus