RemotelyHR · 1 month ago
Social Media Strategist
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$85K/yr - $100K/yr
3+ years expRemotelyHR is seeking a Social Media Strategist and Content Creator to join French Florist, a company that values emotional and authentic brand storytelling. The role involves planning and executing social media strategies, creating engaging content, and collaborating across teams to enhance brand presence and drive revenue growth.
Human Resources
Responsibilities
Own the monthly social content calendar—concepting, planning, and executing social media strategies, engaging themes and content pillars that align with our brand voice and marketing goals
Collaborate with cross-functional teams across brand, operations, product, to ensure the right floral products and other gift items are being showcased correctly each month
Partner with our franchise marketing manager to help create social guidelines that can be utilized to empower our franchisees to create powerful content
Implement a process that makes it easy for us to tell our brand story by leveraging the power of the franchise ecosystem
Work alongside the Executive Creative Director to develop the social media narrative
Capture and edit high-quality photos and videos optimized for TikTok, Instagram, YouTube, Pinterest, and emerging platforms
Produce organic content with built-in hooks that spark shares, conversations, and virality
Experiment with trends, audio, and formats to keep content fresh and culturally relevant
Transform everyday brand moments into must-watch, must-share experiences
Design content strategies that ladder up to both emotion and revenue growth
Edit and manage content being created by franchisees
Balance brand voice with platform-native creativity (UGC-style, lo-fi, authentic storytelling)
Collaborate with Marketing to ensure content doesn’t just entertain—it converts
Be on the ground for shoots—whether product styling, lifestyle storytelling, or guerilla-style social experiments
Edit fast, smart, and with an eye for pacing, humor, and emotional punch
Repurpose content across channels without losing authenticity
Develop a process to ensure product accuracy and seasonal trends
Pitch bold content ideas and run with them—owning everything from concept to final edit
Push the team into new creative territory while keeping execution nimble and scrappy
Coach our franchisees to create content that beautifully tells the French Florist story
Own day-to-day posting and account management and will manage contractors in community engagement and retagging, making sure our channels stay active, responsive, and on-brand
Monitor performance, track trends, and continuously optimize content to grow reach, boost engagement, and drive meaningful results
Work alongside performance and brand teams to test, learn, and optimize
Qualification
Required
3–7 years of hands-on content creation (brand, creator, or agency side)
Deep experience in photography, video production, and editing (Premiere Pro, Final Cut, CapCut, After Effects, etc.)
Proven track record of creating organic content that achieves reach, engagement, and revenue growth
Intuitive understanding of what makes content viral—and the discipline to repeat it
Equally comfortable shooting with a DSLR or iPhone, depending on the moment
Taste-driven but scrappy; you know how to make things beautiful without overproducing
Obsessive about platform culture: you live on TikTok, Reels, YouTube Shorts, and know what works right now
Experience managing brands with elevated aesthetics and strong emotional resonance
Uncompromising in taste; relentless in output
Obsessed with beauty that moves people. You don't just want to sell—you want to imprint
A believer in emotion-led design and human-first luxury
Capable of building scalable systems that support speed without sacrificing elegance
Benefits
Equity potential
Paid time off + professional development stipend
Unlimited access to flowers and moments that move you
Company
RemotelyHR
At 𝗥𝗲𝗺𝗼𝘁𝗲𝗹𝘆𝗛𝗥, our mission is simple: 𝗪𝗲 𝘁𝗮𝗸𝗲 𝗮𝘄𝗮𝘆 𝗛𝗥 𝗵𝗲𝗮𝗱𝗮𝗰𝗵𝗲𝘀 𝗮𝗻𝗱 𝗲𝗺𝗽𝗼𝘄𝗲𝗿 𝘀𝗺𝗮𝗹𝗹 𝗮𝗻𝗱 𝗺𝗶𝗱-𝘀𝗶𝘇𝗲𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘄𝗶𝘁𝗵 𝗿𝗲𝗹𝗶𝗮𝗯𝗹𝗲, 𝗮𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗹𝗲, 𝗮𝗻𝗱 𝗲𝘅𝗽𝗲𝗿𝘁 𝗛𝗥 𝘀𝘂𝗽𝗽𝗼𝗿𝘁, 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘁𝗵𝗲 𝗼𝘃𝗲𝗿𝗵𝗲𝗮𝗱 𝗼𝗳 𝗵𝗶𝗿𝗶𝗻𝗴 𝗶𝗻-𝗵𝗼𝘂𝘀𝗲.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Jamie Urquhart, SHRM-SCP
Co-Founder & HR Consultant
Company data provided by crunchbase