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Sares Regis Group · 1 day ago

Area Marketing Director - Sacramento

Sacramento, CA

Full-time

Onsite

Lead/Staff, Director/Executive

$93K/yr - $93K/yr

3+ years exp

Sares Regis Group is a privately held real estate development, investment, and management firm focusing on commercial and multifamily properties. The Area Marketing Director is responsible for developing and executing marketing strategies to increase leads and resident retention within an assigned portfolio, while collaborating with various stakeholders and managing marketing budgets.

Real Estate

Growth Opportunities

Responsibilities

Creates, implements, monitors, and modifies, the digital marketing plan for each community in the portfolio/area

Identifies and communicates improvements for the performance of current websites. Suggests color palettes, point of interest maps, SEO, UTM codes. Works with the Digital Marketing Manager to ensure completion

Evaluates leasing activity and occupancy, at the communities, and recommends improvements for increased monthly performance

Runs Yardi or other external party reports to identify solutions to address and submits them to the client, VP, Regional and Community Managers

Conducts regular audits of sources, Google Analytics, and CRM reports

May prepare ROI and other reports for Director of Marketing, monthly, and/or to support client calls, weekly

Conducts monthly and quarterly performance calls with clients, Asset Managers and Regional Manager to address marketing needs and/or modifications needed to the approved budget

Creates and manages marketing budgets to align with client’s investment goals and property’s needs

Works, in partnership with the Director of Marketing and vendors, on signage and digital projects for lease-up and stabilized communities

Conducts quarterly site visits for all communities in portfolio/area. Completes marketing checklists and reports of items needing attention

Handles client requests and projects related to digital or print projects

As part of the property onboarding process, and as requested, oversees and collaborates with the Digital Marketing Managers on projects related to websites and/or other digital projects; both structural and visual, including formats, imagery, copy, color and use of logos

Qualification

Digital MarketingYardiSEOSEMGraphic DesignGoogle AnalyticsMS OfficeAdobe AcrobatProject Management

Required

Three to five years of related marketing knowledge and a bachelor's degree from a four-year college or university specializing in marketing or equivalent combination of education and experience

Prior marketing experience within multi-family property management

Advanced knowledge of Yardi modules including Voyager and Rent Café

Excellent knowledge of MS Office, including Word, Excel, PowerPoint, SharePoint

Experience with Adobe Acrobat

Knowledge of all file types and their uses

Experience in graphic design regarding fonts, color and balance – visual experience, as well as attributions for a visual and readable website. This is understood with experience and based on WCAG industry requirements

Use and understanding of Google analytics, SEO, SEM is necessary at this level

Benefits

Incentive bonus

Car allowance

Company

Sares Regis Group

Sares Regis Group is a real estate development, investment and management firm that specializes in residential and commercial properties in the western US.

Founded in 1993

Newport Beach, California, USA

501-1000 employees