Wpromote · 1 day ago
Director, SEO and Content (Travel)
United States
Full-time
Remote
Director/Executive
$118K/yr - $130K/yr
7+ years expWpromote is a leading digital agency known for its innovative marketing strategies. They are seeking a Director of Earned & Owned Strategy to oversee a major U.S. travel brand account, focusing on SEO, content marketing, and strategic initiatives to enhance organic discoverability and customer engagement.
AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO
No H1B
Responsibilities
Acting as the executive strategic lead for the full Earned & Owned program, accountable for delivering measurable growth and alignment with the client’s enterprise goals
Translating the multi-year roadmap into actionable priorities across content, SEO, and cross-channel collaboration
Guiding the creation and optimization of large-scale content ecosystems that balance brand storytelling, conversion performance, and AI search discoverability
Overseeing strategic frameworks for AI Search readiness, ensuring content and technical foundations are optimized for SGE, voice, and emerging search experiences
Partnering with Analytics leadership to evolve AI visibility measurement, model share of voice, and establish predictive ROI frameworks
Integrating AI-driven insights into forecasting, prioritization, and creative planning across Earned channels
Building and operationalizing the Earned & Owned CoE in partnership with Wpromote and client stakeholders
Defining processes, governance, and playbooks that enable seamless collaboration between SEO and Content teams
Championing holistic integration across Paid Media programs, ensuring consistent consumer journeys
Managing fully-integrated digital campaigns utilizing cross-channel insights
Partnering with client and internal Product, Data, and Engineering teams to enhance technical infrastructure and reporting automation
Leading cross-functional planning across key content activations
Providing executive-level oversight of campaign ideation, launch, and measurement to maintain excellence in execution
Identifying and capturing new organic growth opportunities
Launching robust content hubs in partnership with Content, Digital Experience and Brand teams
Developing an organic App Store Optimization strategy and ongoing testing matrix
Consulting on financial modeling, investment pacing, and multi-year forecasting in collaboration with client finance partners
Supporting business development through executive-level presentations, thought leadership, and strategic advisory for expansion opportunities
Qualification
Required
7–10 years of experience leading Earned & Owned Media programs across SEO, Content, or adjacent digital channels
3+ years agency experience in a client-facing role
Category experience within travel, loyalty, or large-scale consumer service industries is required
Working experience with Web Analytics and SEMRush or similar SEO platforms
Proven success managing large-scale, enterprise search and content transformation initiatives
Deep understanding of AI Search evolution and advanced organic analytics
Demonstrated experience developing or leading a Center of Excellence (CoE) or global governance model
Strong cross-functional collaboration skills — able to unify teams across marketing, product, and data disciplines
Exceptional presentation and executive communication skills; confident advising senior client leadership
Advanced proficiency in forecasting, modeling, and performance storytelling
Benefits
Unlimited PTO
Extended Holiday break (Winter)
Flexible schedules
100% paid parental leave
401(k) matching
Medical, Dental, Vision, Life, Pet Insurance
Sponsored life insurance
Short Term Disability insurance and additional voluntary insurance
Annual Class Pass credits and more!
Company
Wpromote
Wpromote is an online marketing firm specializing in digital marketing and customer acquisition.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
ZMCShamrock Capital Advisors
2022-10-26Private Equity
2022-10-26Acquired
2018-03-13Private Equity
Leadership Team
Michael Block
Chief Operating Officer
Dennis Ngin
Vice President, Digital Experience
Recent News
2026-01-06
2025-12-09
2025-12-02
Company data provided by crunchbase