Warner Bros. Games · 1 day ago
Manager, Brand Management & Product Marketing
Burbank, CA
Full-time
Onsite
Mid, Senior Level
$86K/yr - $161K/yr
5+ years expWarner Bros. Games is a leader in the games industry, known for its iconic content and beloved brands. The Manager, Brand Management & Product Marketing will oversee global marketing strategies for PC/console titles within the Harry Potter universe, ensuring alignment and excellence across all marketing touchpoints while managing relationships with key partners.
Digital EntertainmentPC Games
Responsibilities
Support development and execution of global multi-year marketing plans for PC and console Harry Potter titles
Contribute to campaign briefs, franchise strategy inputs, and long-range planning under senior guidance
Establish global positioning and creative strategy and ensure alignment with key stakeholders and development studios
Gather market, audience, and competitive insights to inform creative direction
Partner cross-functionally to ensure product development, consumer marketing, digital marketing, PR, research, trade and sales execution is aligned with strategic and financial goals
Track and socialize product, competitive, and player insights
Manage workflows and ensure deliverables meet campaign timelines and strategic goals
Manage campaign budgeting and billing for assigned titles
Maintain budget trackers, process POs, support forecasting, and ensure vendor compliance
Manage relationships with key external partners such as agencies, first party, and promotional partners
Manage day-to-day deliverables, asset trafficking, timelines, and approvals
Liaise with internal teams across the broader organization and other key partners to develop and execute on cross-promotional programs
Collaborate with consumer products, Harry Potter franchise teams, partnerships, and regional marketing teams on campaign beats
Ensure programs support global strategy and reinforce brand pillars
Qualification
Required
Demonstrated experience in brand marketing, project management, and campaign execution
Minimum 5+ years experience in marketing roles within the gaming industry
Highly organized with a strong attention to detail and the ability to manage multiple projects in within a large organization
Strong analytical, verbal, and written communication skills, with the ability to translate insights into actionable recommendations
Proven ability to work collaboratively across cross-functional teams, studios, external partners, regional teams, and licensors/licensees
Excellent interpersonal and relationship-building skills, with comfort managing partner and vendor communications
Self-motivated, results-oriented, and adaptable, with the ability to thrive in shifting or ambiguous situations
Project Management and coordination across functional groups, studios, and external partners/licensors
Bachelor's degree or equivalent, preferably in communications or marketing
Ability to travel as needed
Benefits
Health insurance coverage
An employee wellness program
Life and disability insurance
A retirement savings plan
Paid holidays and sick time
Vacation
Company
Warner Bros. Games
Applicants – please be advised that all email correspondence by official Warner Bros.
Founded in 1993Burbank, California, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Matt Howell
Executive Director, Analytics
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