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DriveTime · 1 day ago

Analyst II, Marketing Analytics

Tempe, AZ

Part-time

Hybrid

Entry Level

1+ years exp

DriveTime Family of Brands is the largest privately owned used car sales finance & servicing company in the nation. They are seeking an Analyst II, Marketing Analytics - Paid Social to manage and optimize paid social campaigns, focusing on customer acquisition and engagement through data-driven strategies.

AutomotiveFinancial ServicesSales Automation

Responsibilities

Managing and optimizing paid social campaigns across platforms with a focus on ROAS, CPA, and customer acquisition

Building and refining audience strategies including custom audiences, lookalikes, and retargeting

Designing and executing A/B tests for creative, copy, and targeting strategies

Partnering with creative teams to develop high-performing ad assets based on data insights

Analyzing campaign performance using SQL, Excel, and Meta Ads Manager

Developing dashboards and reports to monitor performance and identify trends

Collaborating with cross-functional teams to align paid social efforts with broader marketing and business goals

Collaborate with BI and Data Science teams to enhance the data ecosystem supporting campaign optimization and performance insights

Exploring new paid social platforms and emerging ad formats to expand reach and efficiency

Communicating insights and recommendations to senior leadership and stakeholders

Qualification

Paid social advertisingMeta Ads ManagerSQLExcelCampaign planningBudget managementPerformance reportingAnalytical mindsetIntellectual curiosityPythonQuantitative degreeStrategic thinkerCreative collaborator

Required

1+ years of experience in paid social advertising, with a strong focus on Meta platforms

Strong proficiency in SQL, Excel, and Sigma

Experience with campaign planning, budget management, and performance reporting

Proven track record of driving measurable results through paid social campaigns

Comfortable working in a fast-paced, data-driven environment

Analytical mindset: You love digging into data and uncovering actionable insights

Meta advertising expert: You know your way around Ads Manager and understand how to drive performance

Strategic thinker: You can connect campaign tactics to business outcomes

Creative collaborator: You know how to translate data into creative briefs and feedback

Intellectual curiosity: Why? What? How? Do you find yourself always wanting to learn more and broaden your knowledge base?

Preferred

Python is a plus

Quantitative degree preferred (e.g., economics, analytics, marketing science, computer science)

Benefits

Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage.

401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.

Tuition Reimbursement. We're as passionate about your professional development as you are. With that, we'll put our money where our mouth is.

Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!

In-House Gym. We want our employees to be the best versions of themselves. So come early, take a break in your day or finish strong with a workout!

Paid Time Off. Not just lip service: we work hard, to play hard ! Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time! For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!